Muito além das ondas hertz: a produção e a atuação da rádio 96 FM na internet

• Ano de defesa: 2017
• Autor(a) principal: Santos, Emanoel Leonardo dos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM ESTUDOS DA MÍDIA
• Palavras-chave em Português: Rádio; Internet; Convergência; 96 FM; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO: ESTUDOS DA MÍDIA
• Link de acesso: https://repositorio.ufrn.br/jspui/handle/123456789/24077

The present dissertation aims to analyze the work accomplished by Reis Magos radio service – 96 FM, offered on the internet. Through preliminary empiric observation it was noticed the continuous presence of the radio on the digital platform, however, some failures were found on how the broadcast station acts and uses the web for the development of its work. This research is based on the actions of convergence realized by the company on its website and on Social Medias (Facebook, Instagram and Twitter) in the period of November 2016. During the observation it was pointed out a hypothesis for the lack of investments in the digital area of the radio station, what happens by the non-presence of advertising in the referred communication channels. For the elaboration of this research some bibliographies were used and served as base for the current thematic, authors such as Lopes (2016), Meditsch (2001), Ferraretto (2007) and Kischinhevsky (2016) were all of extreme importance for the development of this case study (YIN, 2005). Some methodological procedures were also important, like the analysis of both the website and the public profile of the radio on Social Medias, and the permanence in loco (LAGO, 2007), what resulted in interviews and in observation of the work developed by the station (WINKIN, 1998), this last one being outside the digital network. Through this observation, it was noticed that, among the radio stations located in Natal, 96 FM is the one that both acts and develops more works on the internet. Nevertheless, the research identifies that it is a long way until the company have a totality of productions on the internet, maybe for the lack of investments or even for the accommodation of the professionals working in it. Lastly, this dissertation points out the necessity of more investment in the internet productions of the radio stations from Natal, not only for the development and expansion of the radio stations, but also for the listeners to have the option of following their favorite programs from any receptor device, be them fixed or mobile.