Folkcomunicação, mediações e consumo em contextos regionais: cartografia da Feira Central de Campina Grande (PB)

• Ano de defesa: 2022
• Autor(a) principal: Freire, Ermaela Cícera Silva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Rio Grande do Norte; Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM ESTUDOS DA MÍDIA
• Palavras-chave em Português: Mídia; Folkcomunicação; Epistemologias do sul; Feira livre; Feira central de Campina Grande (PB); CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufrn.br/handle/123456789/49797

This dissertation problematizes the communication processes that permeate the communicational, social and cultural relations of the free fair phenomenon in contemporary times. Thus, the main objective is to investigate the existing communication processes between marketers and customers in the Central Fair of Campina Grande (PB), in the context of folkcommunication and epistemologies of the South. The theoretical contribution is based on the theory of folkcommunication (BELTRÃO 1980 and 2014; MARQUES DE MELO, 2008), in the studies of epistemologies of the South and decolonial (SANTOS 2019 and 2013; MIGNOLO, 2017 and 2014; PALERMO, 2013; KILOMBA, 2008; LANDER, 2005), in the studies on free fair (SATO, 2012; BRANDÃO, 2017, DETONI, 2020; RESENDE, 2020) and on the Central Fair (ARAÚJO, 2011; FREIRE, 2019; SILVA, 2020). As a research method we used symbolic cartography (SANTOS, 2000) and studies on the cartographic method as research-intervention (PASSOS; KASTRUPP; ESCÓSIA, 2009). As results we highlight the existing communicational narratives: oral and visual information and strategies of symbolic character, in addition to social systems such as folkcommunicational processes, mediations, mediatization and relations of friendship and work. Another relevant strategy identified were the improvised advertisements, which reveal the scarcity of resources as well as the inventive potentialities of (the) marketers. We conclude that the presence of Mei’s fair language is a preponderant element in the universe researched, we also realize that the cultural communication of the fair reflects a folkcommunication. Finally, we present the free fair as an instrument of popular and marginalized communication, thus being a possible place of displacement of the production of traditional academic knowledge.