A lei da TV paga e o audiovisual independente brasileiro: análise dos tensionamentos para regulação de conteúdo obrigatório

• Ano de defesa: 2015
• Autor(a) principal: Gomes, Ana Lúcia
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM ESTUDOS DA MÍDIA
• Palavras-chave em Português: Práticas sociais; Audiovisual; Televisão; Economia política da comunicação; Lei da TV paga; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO: ESTUDOS DA MÍDIA
• Link de acesso: https://repositorio.ufrn.br/jspui/handle/123456789/21600

We investigate the quotas for serving the Brazilian independent audiovisual Pay TV through the construction process and implementation of Law 12.485/2011. We assume that this legislation is a framework for the regulation of agents interested in independent audiovisual. We seek to investigate the motivations, strategies and tensions involving these agents in public places used to discuss the issue and take the schedule. The analysis covers the period between the years 1999 and 2013 and is guided by bibliographical and documentary references, with emphasis on public documentation of the legislature, Ancine, the Conference of Culture and Communication and the Judiciary. We present data of TV programming paid for compliance with quotas for national independent production in 2013. In this research we use the concept of independent audiovisual content to be produced outside the station, channel or the programmer displays. We use the theoretical and methodological framework of the Political Economy of Communication, guided by the concepts of Gramsci (1999), Moraes (2010), Brittos (2004) and Bolaño (2000, 2004), with the main objective to identify the tensions and practices of these agents to make programming with national and independent content. It was observed that the audiovisual agents are focused on economic factors, rather than symbolic importance that the Brazilian independent audiovisual has to be aired on television media. With the construction of protagonists agents of the preparation or implementation of Brazilian law to pay TV, we realize that some consensus was built through political participation in debates environments and also through advertising and marketing strategies of the television economy. They are still strong barriers to mediatic society with many generating influences, especially content, but also consumption and income movement and symbolic goods.