(Des)Constru??o do Eu: Uma an?lise interpretativa do consumo liminar de mulheres transexuais.

• Ano de defesa: 2019
• Autor(a) principal: Ferreira, M?riam de Souza
• Orientador(a): Pereira, Severino Joaquim Nunes
• Banca de defesa: Pereira, Severino Joaquim Nunes, Sim?es, Janaina Nascimento, Barros, Denise Franca
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural do Rio de Janeiro
• Programa de Pós-Graduação: Programa de P?s-Gradua??o em Administra??o
• Departamento: Instituto de Ci?ncias Sociais Aplicadas; Instituto Multidisciplinar de Nova Igua?u; Instituto Tr?s Rios
• País: Brasil
• Palavras-chave em Português: consumo; liminaridade; identidade; g?nero
• Palavras-chave em Inglês: consumption; liminality; identity; gender
• Área do conhecimento CNPq: Administra??o
• Link de acesso: https://tede.ufrrj.br/jspui/handle/jspui/5163

The Brazilian context presents a model of society with intense social inequality, oppression and segregation regarding the transsexual population (BALZER, 2007). This fact translates into a perverse statistic that identifies Brazil as the country which kills the most transsexual people in the world (ANTRA, 2018). Bearing it in mind the consumption is a cultural activity and through it a certain set of principles become known - allowing the existence of social models, or configurations of collective life (DOUGLAS; ISHERWOOD, 2006) -, the objective of this study lies in understanding how the consumption of transsexual women occurred in the liminality related to their identity constructions on the gender adaptations. Thus, it was used a qualitative research of exploratory and descriptive character guided by the paradigm of interpretative research. Data collection was carried out through observations in various events and places attended by the transgender ? or LGBT ? public and also through nine in-depth interviews with transsexual women, since it has been wanted to understand the realities, beliefs and experiences of this group (MCCRAKEN, 1988). The respondents of this investigation are residents of the city of Rio de Janeiro, with ages between 23 and 49 years. These women were in a moment of identity adequacy or had already completed the limit of ten-year. After data collection and organization, a hermeneutic interpretive analysis was performed, since this approach allows researchers to understand how consumers interpret their needs and desires about products and services in relation to their respective living conditions (THOMPSON, 1997). The data suggested that consumption during the liminal period of gender adjustment of transsexual women functioned as a reduction of the inherent instabilities and uncertainties of this period. Moreover, the analysis also suggested that the stigma presents itself as an external factor causing vulnerabilities in consumption because it can extrapolate the negotiation which attempted by the subjects of the research due to its structural character.