Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”
Ano de defesa: | 2018 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Santa Maria
Centro de Ciências Sociais e Humanas |
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação
|
Departamento: |
Comunicação
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.ufsm.br/handle/1/13248 |
Resumo: | This thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area. |
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2018-05-24T16:12:45Z2018-05-24T16:12:45Z2018-03-28http://repositorio.ufsm.br/handle/1/13248This thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area.Esta tese é um estudo comparativo de recepção de telenovela realizado com 8 mulheres de classe média alta, média classe média e classe popular (média baixa e baixa) -, residentes em Santa Maria, Rio Grande do Sul. O viés social da presente pesquisa é a classe social, entendida como mediação chave para a compreensão dos entrelaçamentos entre mídia e contextos socioculturais. Nosso objetivo é compreender as semelhanças e as diferenças na leitura das representações de classe e processos distintivos presentes na narrativa de A Regra do Jogo (2015/2016), do horário das 21h, da Rede Globo, realizada por mulheres de diferentes classes sociais. Buscando dar conta dos usos sociais da telenovela, atentamos principalmente para seu papel na percepção e conformação do estilo de vida experimentado no cotidiano. A fim de articular uma teoria de matriz social/cultural e uma de matriz comunicativa, trabalhamos com dois eixos teórico-analíticos principais: a sociologia bourdiana (habitus, distinção, estilo de vida, capitais, corpo de classe) e os estudos de recepção latino-americanos (Mapa das Mediações Comunicativas da Cultura de Martín-Barbero ([1998] 2003). Através de uma apropriação crítica do também chamado mapa noturno (RONSINI 2011, 2016), a etapa analítica é dividida em dois âmbitos. Para contextualizar a telenovela que compõe nosso corpus, examinamos as representações de classe e processos distintivos presentes em A Regra do Jogo através da mediação da tecnicidade. Para a esfera da recepção buscamos compreender os usos e (re)apropriações das representações de classe presentes na referida telenovela através das mediações: 1) da socialidade, a fim de captar os modos de ser e o estilo de vida das receptoras e 2) da ritualidade, buscando abarcar os modos de ver e os modos de ler a telenovela. A epistemologia da nossa investigação segue os Estudos Críticos de Recepção (RONSINI, 2011), através de um trabalho de campo prolongado com nossas informantes. Nossos resultados demonstram que as representações femininas de A Regra do Jogo - ligadas às noções tradicionais de maternidade e amor conjugal, da mulher que trabalha, mas não deixa de administrar o espaço doméstico, além de se dedicar aos cuidados do corpo e da beleza - são lidas pelas receptoras de todas as classes sociais como aquelas que melhor representam as mulheres brasileiras. Há, contudo, algumas divergências nessas leituras: enquanto as receptoras das frações alta e média da classe média acreditam que as personagens pobres são bem representadas pela materialidade de um estilo de vida popular na linguagem, na aparência, nas - poucas - roupas e nos gestos; as receptoras da classe popular criticam veemente a vestimenta “vulgar”, os erros gramaticais, o comportamento promíscuo e a ausência da inserção dessas personagens em ambientes de trabalho e estudo. Esses dados apontam que as diferentes leituras das representações de classe e gênero produzidas na narrativa de A Regra do Jogo tomam parte nos processos de identificação e desidentificação das informantes com os estilos de vida que demarcam as distinções entre as classes. Todas as informantes se desidentificam com o estilo de vida das personagens consideradas “vulgares”, “bregas”, “chamativas” e “extravagantes”: as receptoras da alta e média classe média, justamente por acreditarem que essas características refletem a realidade das classes populares fora das telas, logo, não as representam, enquanto as de classe popular não se reconhecem nessas representações dominantes das mulheres pobres, e por isso, as rejeitam. Todas elas se identificam e/ou se projetam nas representações femininas que são “elegantes”, “chiques”, “trabalhadoras”, “batalhadoras”, “boas mães” e “bonitas”: majoritariamente aquelas personagens que não pertencem aos setores populares.caporUniversidade Federal de Santa MariaCentro de Ciências Sociais e HumanasPrograma de Pós-Graduação em ComunicaçãoUFSMBrasilComunicaçãoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessRecepção de telenovelaClasse socialDistinçãoEstilo de vidaSoap Opera ReceptionSocial classDistinctionLife styleCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAODistinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm”Distinction, body class and life style: “the situations we go through, inside the soap operas there are”info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisRonsini, Veneza Mayorahttp://lattes.cnpq.br/0158036614584571Leitão, Débora Krischkehttp://lattes.cnpq.br/1094970087162112Brignol, Liliane Dutrahttp://lattes.cnpq.br/5983909606938283Souza, Maria Carmen Jacob dehttp://lattes.cnpq.br/3653549249577371Grohmann, Rafael do Nascimentohttp://lattes.cnpq.br/2230678527273233http://lattes.cnpq.br/7581141843974703Marques, Camila da Silva60090000000860038f2e549-662d-4cf6-9ec0-5a624751a5b74a01e316-da74-4242-80e5-c26442f3603b3d6eda03-623e-4d01-a7e3-e4d41f3962d490ca7108-1f42-49b7-a111-fb160741eac6e0b99871-93a6-4184-b93a-eb37f0981742ba4337fe-46ab-44bf-86f5-62b8aacec190reponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALTES_PPGCOMUNICACAO_2018_MARQUES_CAMILA (2).pdfTES_PPGCOMUNICACAO_2018_MARQUES_CAMILA (2).pdfTese de Doutoradoapplication/pdf4471378http://repositorio.ufsm.br/bitstream/1/13248/1/TES_PPGCOMUNICACAO_2018_MARQUES_CAMILA%20%282%29.pdf5913ba1b59e7d2a42b4acc4774ee2455MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; 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dc.title.por.fl_str_mv |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
dc.title.alternative.eng.fl_str_mv |
Distinction, body class and life style: “the situations we go through, inside the soap operas there are” |
title |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
spellingShingle |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” Marques, Camila da Silva Recepção de telenovela Classe social Distinção Estilo de vida Soap Opera Reception Social class Distinction Life style CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
title_full |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
title_fullStr |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
title_full_unstemmed |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
title_sort |
Distinção, corpo de classe e estilo de vida: “as situações que a gente passa, dentro das novelas têm” |
author |
Marques, Camila da Silva |
author_facet |
Marques, Camila da Silva |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ronsini, Veneza Mayora |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0158036614584571 |
dc.contributor.referee1.fl_str_mv |
Leitão, Débora Krischke |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/1094970087162112 |
dc.contributor.referee2.fl_str_mv |
Brignol, Liliane Dutra |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/5983909606938283 |
dc.contributor.referee3.fl_str_mv |
Souza, Maria Carmen Jacob de |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/3653549249577371 |
dc.contributor.referee4.fl_str_mv |
Grohmann, Rafael do Nascimento |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/2230678527273233 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7581141843974703 |
dc.contributor.author.fl_str_mv |
Marques, Camila da Silva |
contributor_str_mv |
Ronsini, Veneza Mayora Leitão, Débora Krischke Brignol, Liliane Dutra Souza, Maria Carmen Jacob de Grohmann, Rafael do Nascimento |
dc.subject.por.fl_str_mv |
Recepção de telenovela Classe social Distinção Estilo de vida |
topic |
Recepção de telenovela Classe social Distinção Estilo de vida Soap Opera Reception Social class Distinction Life style CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Soap Opera Reception Social class Distinction Life style |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This thesis is a comparative study of soap opera reception with 8 upper middle, middle and popular classes women (middle low and low) residing in Santa Maria, Rio Grande do Sul. The social bias of the present research is the social class, here understood as a key mediation to comprehend the tangles between media and sociocultural contexts. The objective is to comprehend the similarities and differences in the interpretation of class and distinctive processes presented in the narrative of the soap opera A Regra do Jogo (2015/2016) - which aired at 9 p.m., considered the main hour for soap operas, at Rede Globo, a Brazilian TV channel – performed by women from different social classes. Seeking to handle with the social usages of the soap opera, mainly to its role of perception and conformation of the life style experienced in the daily life have been observed. In order to articulate a theory of social/cultural matrix and a communicative matrix, two main theoretical-analytical axes have been worked: the Bourdieu sociology (habitus, distinction, life style, capitals, body class) and the Latin-American reception studies (Map of the Communicative Mediations of the Culture of Martín-Barbero ([1998] 2003). Through a critical appropriation of the so-called nocturnal map (RONSINI, 2011, 2016), the analytical stage is divided by two scopes. To contextualize the soap opera that composes the corpus of this work, the representations of class and distinctive processes presented in A Regra do Jogo have been examined through the technicality mediation. For the reception sphere, the uses and (re)appropriation of class presented in the representations of class produced by soap operas have been comprehended into: 1) sociality, to capture the ways of being and the life style of the receptors and 2) rituality, seeking to embrace the ways of seeing and interpreting the soap opera. The epistemology of the investigation follows the Critical Studies of Reception (RONSINI, 2011), through a prolonged fieldwork with the informants. The results show that the feminine representations of A Regra do Jogo – connected to the traditional notions of motherhood and conjugal love, of women that work but does not leave the administration of the house, in addition taking body and beauty care – are interpreted by receptors of all social classes being the ones who best represent the Brazilian women. However, there are some divergences in these interpretations: while the receptors by upper and middle classes believe the poor characters are well represented by the materiality of a popular life style in the language, appearance, little clothing and gestures; the receptors of the popular classes criticize strongly the vulgar clothing, the grammatical mistakes, the promiscuous behavior and the absence of insertion of those characters in working and study environments. These data points that different interpretation of the class and gender representations produced at A Regra do Jogo engage in the processes of identification and disidentification of the informants with life style that demarcate the distinctions among the classes. All the informants disidentify themselves with the life style of the characters who are considered “vulgar”, “cheesy”, “showy” and “flamboyant”: the receptors of upper and middle classes, justly because they believe these characteristics reflect the reality of popular classes outside the TV, they do not represent them, while the popular class women do not recognize themselves in those representations and that is why they reject them. All of them identify and/or Project themselves in the feminine representations that are “elegant”, “fancy”, “workers”, “fighters”, “good mothers” and “beautiful”: mostly the characters who do not belong to the popular area. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-05-24T16:12:45Z |
dc.date.available.fl_str_mv |
2018-05-24T16:12:45Z |
dc.date.issued.fl_str_mv |
2018-03-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/13248 |
url |
http://repositorio.ufsm.br/handle/1/13248 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
600900000008 |
dc.relation.confidence.fl_str_mv |
600 |
dc.relation.authority.fl_str_mv |
38f2e549-662d-4cf6-9ec0-5a624751a5b7 4a01e316-da74-4242-80e5-c26442f3603b 3d6eda03-623e-4d01-a7e3-e4d41f3962d4 90ca7108-1f42-49b7-a111-fb160741eac6 e0b99871-93a6-4184-b93a-eb37f0981742 ba4337fe-46ab-44bf-86f5-62b8aacec190 |
dc.rights.driver.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Comunicação |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Comunicação |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
bitstream.url.fl_str_mv |
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bitstream.checksum.fl_str_mv |
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bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
|
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