TV OVO: a representação de identidades juvenis no audiovisual

• Ano de defesa: 2012
• Autor(a) principal: Missau, Lucas Durr
• Orientador(a): Ronsini, Veneza Mayora
• Banca de defesa: Tomaim, Cássio dos Santos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria
• Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Representação; Identidade; Jovens; Audiovisual; Classe popular
• Palavras-chave em Inglês: Representation; Identity; Youth; Popular class
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/6326

The present work has as its theme the representation of youth identities in videos produced by low income youth. Thus, we study the construction of identities through the consumption of material and symbolic goods during the production of audiovisual works made by young people from working class, in workshops about techniques of video production, given by TV OVO, Santa Maria-RS. The main objective is to investigate the representation of material and symbolic goods during the production of videos made by young people in the workshops. To understand how these representations of youth identities are created, the research consisted of an ethnographic study conducted during the daily routine of audiovisual productions promoted by TV OVO and a descriptive analysis of the videos produced for the project TV OVO No Ônibus, witch was initiated in 2001, and requires a daily work of the young filmmakers. The episodes of the program are shown on televisions arranged in urban bus and presents as its segments: Espelho, with journalistic reports; Profissão, with a depoiment of a professional about the activities developed; Entre Tribus, that shows cultural activities developed by a group of the youth; Buzum is composed by videoclips of local musical groups; and No Ponto, that consists in make questions for the people at the bus stops. As results, we noticed the eminence of the ownership and use of the media products on the daily routine of the interviewed. From the description of the younger s routine, we perceive that most of the time the respondents are consuming and working in the realization of media products. They spend less time with their families or at the school, in virtue of professional activities at TV OVO and watching television shows, films, sitcoms and other products. Beyond that, we perceive that issues such as profession and education guide their activities. Both issues raised the enthusiasm of the young respondents when related to practices of audiovisual. Then, the identities are constructed through media products that are consumed by the young interviewed. Thus, we characterized the identities as hybrid and multiple, formed through the processes of deterritorialization, reterritorialization, continuity, rupture, and negotiation.