Deus dará? Consumo e intervenção divina

• Ano de defesa: 2019
• Autor(a) principal: Silva, Elaine de Souza
• Orientador(a): Ayrosa, Eduardo André Teixeira
• Banca de defesa: Ayrosa, Eduardo André Teixeira, Leandro, Luiz Alberto de Lima, Barboza, Renata Andreoni
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade do Grande Rio
• Programa de Pós-Graduação: Programa de Pós-Graduacão em Administração
• Departamento: Unigranrio::Administração
• País: Brasil
• Palavras-chave em Português: Administração; Marketing; Consumo; Atribuição de causalidade; Crença religiosa
• Área do conhecimento CNPq: ADMINISTRAÇÃO
• Link de acesso: http://localhost:8080/tede/handle/tede/384

This research presents a reflection on divine intervention and the believing consumer, imagining a scenario with God as mediator of the consumer relations of believers, seeking to present the goods that are requested to divine intervention. In order to do so, issues such as decision-making, paper theory, consumer culture, marketable goods, desire and consumption, the culture of religion and the theory of causal attribution are discussed. In order to achieve the objective of unveiling the multiple approaches and how presumably divine intervention occurs, in the light of different social theories, empirical evidence was also sought in research carried out with believers from various religious institutions. This research was carried out through the method of discourse analysis and, based on the data from which it originated, six (6) categories were proposed and developed, three of which were a priori: religious belief, marking and divine intervention, and three emergent: role theory, causal attribution and desire, through a systematization of the theoretical material collected in perspective with the results obtained. This categorization of the social dimensions of consumption was based on diverse theories and authors, establishing a connection with the most diverse facets of society.