Estratégias competitivas para pequenos mercados de Ramilândia -PR

• Ano de defesa: 2024
• Autor(a) principal: Stahl, Daiani
• Orientador(a): Bulhões, Ronaldo
• Banca de defesa: Bulhões, Ronaldo , Lago, Sandra Mara Stocker , Silva, Ariana Cericatto da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual do Oeste do Paraná; Cascavel
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração – Mestrado Profissional
• Departamento: Centro de Ciências Sociais Aplicadas
• País: Brasil
• Palavras-chave em Português: Estratégia competitiva; Gestão estratégica; Pequenos mercados
• Palavras-chave em Inglês: Competitive strategy; Strategic management; Small markets
• Área do conhecimento CNPq: ADMINISTRACAO DE EMPRESAS::ADMINISTRACAO FINANCEIRA
• Link de acesso: https://tede.unioeste.br/handle/tede/7481

The present work aimed to propose strategies for markets A, B and C in Ramilândia - PR, aiming to make them competitive in the face of uncertainties in the consumer goods market. The methodology used was qualitative, exploratory, and descriptive in nature. To collect data, semi-structured interviews were carried out with the owners of markets A, B and C, observations, and a systematic review. To analyze the research data, the content analysis technique was used. The results of this research indicate that, despite the differences between markets A, B and C, they all face common challenges. Although they may vary in their specific characteristics, such as target audience and organizational structure, they share some similar difficulties. Such challenges can be overcome or minimized through specific strategic actions, which tends to contribute to the competitiveness of these small companies. It is suggested, as future research, that a benchmarking analysis be carried out with similar markets in other regions to identify best practices and insights that can be applied to the Ramilândia - PR markets.