Planejamento estratégico: aprimoramento de gestão em incubadora de empresas
Ano de defesa: | 2017 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Estadual do Oeste do Paraná
Cascavel |
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração – Mestrado Profissional
|
Departamento: |
Centro de Ciências Sociais Aplicadas
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede.unioeste.br/handle/tede/3395 |
Resumo: | This work had the objective of analyzing the current scenario and elaborate strategic planning for the Technological Incubation Center (CIT), of Cascavel-PR. The methodology used was the collection of data through documentary research and unstructured interviews with the CIT employees where strategic SWOT and CANVAS tools were applied. Data analysis was qualitative. The results of the SWOT matrix and CANVAS presented of weaknesses insufficient financial resources, absence of collection mechanisms for graduation of incubated companies, break of management by political transition, lack of information on the financial and marketing development of the incubated companies, low investment in markting , absence of strategic planning, among others. In turn, was verified as strengths adequate infrastructure, administrative support with committed and motivated team, solid partnerships with SEBRAE, UNIOESTE, among others. In view of the construction of this scenario the strategic planning for CIT was elaborated, and strategies were proposed that jointly contemplate the threat and weaknesses minimization, as well as the potentialization of opportunities and strengths. It was also suggested financial projections that demonstrate the plan's ability to generate desired results, such as the definition of strategic indicators to control the development of the organization's actions. As a suggestion of future research, it is recommended to monitor the development of CIT strategies, noting their financial progress through the strategic indicators demonstrated, as well as the number of graduated companies. It is also recommended the expansion of research with the incubators of the CIT in order to verify the reality experienced by them and sought to validate the information collected in tooling. |
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Bulhões, Ronaldohttp://lattes.cnpq.br/4054636434654541Pontili, Rosangela Mariahttp://lattes.cnpq.br/2484451282332686Campos, Antonio Carlos dehttp://lattes.cnpq.br/3004868864779213Lago, Sandra Mara Stockerhttp://lattes.cnpq.br/9029097396275219http://lattes.cnpq.br/8987905119591226Lucion, Eric Vinicius2018-02-22T12:29:10Z2017-02-24LUCION, Eric Vinicius. Planejamento estratégico: aprimoramento de gestão em incubadora de empresas. 2017. 78 f. Dissertação(Administração – Mestrado Profissional) - Universidade Estadual do Oeste do Paraná, Cascavel, 2017.http://tede.unioeste.br/handle/tede/3395This work had the objective of analyzing the current scenario and elaborate strategic planning for the Technological Incubation Center (CIT), of Cascavel-PR. The methodology used was the collection of data through documentary research and unstructured interviews with the CIT employees where strategic SWOT and CANVAS tools were applied. Data analysis was qualitative. The results of the SWOT matrix and CANVAS presented of weaknesses insufficient financial resources, absence of collection mechanisms for graduation of incubated companies, break of management by political transition, lack of information on the financial and marketing development of the incubated companies, low investment in markting , absence of strategic planning, among others. In turn, was verified as strengths adequate infrastructure, administrative support with committed and motivated team, solid partnerships with SEBRAE, UNIOESTE, among others. In view of the construction of this scenario the strategic planning for CIT was elaborated, and strategies were proposed that jointly contemplate the threat and weaknesses minimization, as well as the potentialization of opportunities and strengths. It was also suggested financial projections that demonstrate the plan's ability to generate desired results, such as the definition of strategic indicators to control the development of the organization's actions. As a suggestion of future research, it is recommended to monitor the development of CIT strategies, noting their financial progress through the strategic indicators demonstrated, as well as the number of graduated companies. It is also recommended the expansion of research with the incubators of the CIT in order to verify the reality experienced by them and sought to validate the information collected in tooling.Este trabalho teve como objetivo analisar o atual cenário e elaborar planejamento estratégico para o Centro de Incubação Tecnológica (CIT), de Cascavel-PR. A metodologia utilizada foi a coleta dos dados por meio de pesquisa documental e entrevistas do tipo não estruturadas com os funcionários do CIT onde foram aplicadas ferramentas estratégicas SWOT e CANVAS. A análise dos dados foi de caráter qualitativo. Os resultados da matriz SWOT e CANVAS apresentou como pontos fracos recursos financeiros insuficientes, ausência de mecanismos de cobrança para graduação das empresas incubadas, quebra na gestão por transição política, ausência de informações sobre o desenvolvimento financeiro e mercadológico das empresas incubadas, baixo investimento em markting, ausência de planejamento estratégico, entre outros. Por sua vez, verificou-se como pontos fortes infra-estrutura adequada, suporte administrativo com equipe comprometida e motivada, parcerias sólidas com SEBRAE, UNIOESTE, entre outros. Perante a construção deste cenário elaborou-se um planejamento estratégico para o CIT e fez-se proposição de estratégias que contemplem de maneira conjunta a minização das ameaças e dos pontos fracos, bem como, a potencialização das oportunidades e pontos fortes. Foi sugerido, também projeções financeiras que demonstram a capacidade do plano em gerar os resultados pretendidos, tal como a definição de indicadores estratégicos para controlar o desenvolvimento das ações da organização. Como sugestão de pesquisa futura recomenda-se o acompanhamento do desenvolvimento das estratégias do CIT, observando seu progresso financeiro por meio dos indicadores estratégicos demonstrados, bem como, o número de empresas graduadas. Recomenda-se ainda a expansão de pesquisa junto aos incubados do CIT a fim de constatar a realidade por elas vivenciada e buscado validar as informações coletadas em ferramental.Submitted by Rosangela Silva (rosangela.silva3@unioeste.br) on 2018-02-22T12:29:10Z No. of bitstreams: 2 Viviana Beatriz Huespe Aquino Vieira.pdf: 1356654 bytes, checksum: bb34248b2a67f2a499c77526ac5b2711 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2018-02-22T12:29:10Z (GMT). No. of bitstreams: 2 Viviana Beatriz Huespe Aquino Vieira.pdf: 1356654 bytes, checksum: bb34248b2a67f2a499c77526ac5b2711 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-02-24application/pdfpor6588633818200016417500Universidade Estadual do Oeste do ParanáCascavelPrograma de Pós-Graduação em Administração – Mestrado ProfissionalUNIOESTEBrasilCentro de Ciências Sociais Aplicadashttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessGestãoEstratégiaIncubadora de empresasPlanejamentoManagementStrategyBusiness IncubatorPlanningADMINISTRACAO::ADMINISTRACAO DE EMPRESASPlanejamento estratégico: aprimoramento de gestão em incubadora de empresasStrategic planning: management improvement in a business incubatorinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-18492313636970943936006006008872935161184826606-2181750572910794496reponame:Biblioteca Digital de Teses e Dissertações do UNIOESTEinstname:Universidade Estadual do Oeste do Paraná (UNIOESTE)instacron:UNIOESTEORIGINALEric_Lucion2017.pdfEric_Lucion2017.pdfapplication/pdf1283871http://tede.unioeste.br:8080/tede/bitstream/tede/3395/5/Eric_Lucion2017.pdff6b9c6ce05386ae870534a5032623a45MD55CC-LICENSElicense_urllicense_urltext/plain; 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dc.title.por.fl_str_mv |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
dc.title.alternative.eng.fl_str_mv |
Strategic planning: management improvement in a business incubator |
title |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
spellingShingle |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas Lucion, Eric Vinicius Gestão Estratégia Incubadora de empresas Planejamento Management Strategy Business Incubator Planning ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
title_full |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
title_fullStr |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
title_full_unstemmed |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
title_sort |
Planejamento estratégico: aprimoramento de gestão em incubadora de empresas |
author |
Lucion, Eric Vinicius |
author_facet |
Lucion, Eric Vinicius |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Bulhões, Ronaldo |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/4054636434654541 |
dc.contributor.advisor-co1.fl_str_mv |
Pontili, Rosangela Maria |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/2484451282332686 |
dc.contributor.referee1.fl_str_mv |
Campos, Antonio Carlos de |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/3004868864779213 |
dc.contributor.referee2.fl_str_mv |
Lago, Sandra Mara Stocker |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/9029097396275219 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/8987905119591226 |
dc.contributor.author.fl_str_mv |
Lucion, Eric Vinicius |
contributor_str_mv |
Bulhões, Ronaldo Pontili, Rosangela Maria Campos, Antonio Carlos de Lago, Sandra Mara Stocker |
dc.subject.por.fl_str_mv |
Gestão Estratégia Incubadora de empresas Planejamento |
topic |
Gestão Estratégia Incubadora de empresas Planejamento Management Strategy Business Incubator Planning ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
Management Strategy Business Incubator Planning |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
This work had the objective of analyzing the current scenario and elaborate strategic planning for the Technological Incubation Center (CIT), of Cascavel-PR. The methodology used was the collection of data through documentary research and unstructured interviews with the CIT employees where strategic SWOT and CANVAS tools were applied. Data analysis was qualitative. The results of the SWOT matrix and CANVAS presented of weaknesses insufficient financial resources, absence of collection mechanisms for graduation of incubated companies, break of management by political transition, lack of information on the financial and marketing development of the incubated companies, low investment in markting , absence of strategic planning, among others. In turn, was verified as strengths adequate infrastructure, administrative support with committed and motivated team, solid partnerships with SEBRAE, UNIOESTE, among others. In view of the construction of this scenario the strategic planning for CIT was elaborated, and strategies were proposed that jointly contemplate the threat and weaknesses minimization, as well as the potentialization of opportunities and strengths. It was also suggested financial projections that demonstrate the plan's ability to generate desired results, such as the definition of strategic indicators to control the development of the organization's actions. As a suggestion of future research, it is recommended to monitor the development of CIT strategies, noting their financial progress through the strategic indicators demonstrated, as well as the number of graduated companies. It is also recommended the expansion of research with the incubators of the CIT in order to verify the reality experienced by them and sought to validate the information collected in tooling. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-02-24 |
dc.date.accessioned.fl_str_mv |
2018-02-22T12:29:10Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
LUCION, Eric Vinicius. Planejamento estratégico: aprimoramento de gestão em incubadora de empresas. 2017. 78 f. Dissertação(Administração – Mestrado Profissional) - Universidade Estadual do Oeste do Paraná, Cascavel, 2017. |
dc.identifier.uri.fl_str_mv |
http://tede.unioeste.br/handle/tede/3395 |
identifier_str_mv |
LUCION, Eric Vinicius. Planejamento estratégico: aprimoramento de gestão em incubadora de empresas. 2017. 78 f. Dissertação(Administração – Mestrado Profissional) - Universidade Estadual do Oeste do Paraná, Cascavel, 2017. |
url |
http://tede.unioeste.br/handle/tede/3395 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-1849231363697094393 |
dc.relation.confidence.fl_str_mv |
600 600 600 |
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8872935161184826606 |
dc.relation.cnpq.fl_str_mv |
-2181750572910794496 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual do Oeste do Paraná Cascavel |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Administração – Mestrado Profissional |
dc.publisher.initials.fl_str_mv |
UNIOESTE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Centro de Ciências Sociais Aplicadas |
publisher.none.fl_str_mv |
Universidade Estadual do Oeste do Paraná Cascavel |
dc.source.none.fl_str_mv |
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