Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19
Ano de defesa: | 2022 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Estadual do Oeste do Paraná
Foz do Iguaçu |
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade
|
Departamento: |
Centro de Engenharias e Ciências Exatas
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede.unioeste.br/handle/tede/6104 |
Resumo: | The events industry is understood to be an important component of developing tourism, able of increasing economic potential in many locations around the world. However, since March 2020, the tourism and events segments have been suffering great impact from the COVID-19 Pandemic because of the nature of their activities, which essentially involve the agglomeration and travel of people. The actual scenario represents a great challenge for event management that is concerned with the development of activities from the pandemic. In this context, this study aimed at prospecting the future scenarios for the events industry of the Iguaçu tourist destination, considered before the pandemic as one of the main Brazilian destinations for national and international events. Therefore, the methodological procedures that grounded the scenario building structure were based on an approach that integrates the Delphi forecasting methods, Global Business Network (GBN) and Cross Impact Analysis (CIA). In addition, a strategic forecasting software program (MICMAC) was applied in the scenario building phase. Three distinct scenarios based on the information obtained through the experts were developed by identifying the main driving forces: Ascension Return, Economic Stagnation, and Digital Transformation. The results allowed identifying within the events industry, that the future should be impacted mainly by the unfolding of the COVID-19 Pandemic, improvement of air transportation and the use of technological innovation in the area. In any case, the sector will face major challenges in the coming years, mainly due to the need to improve the airline network and the adoption of new technologies arising from the digital transformation, intensified from the pandemic period. This study provides academic and professional contributions, especially for its focus on the city of Foz do Iguaçu-PR, whose economy based on the tourism and events sectors was negatively impacted by the pandemic of COVID-19. |
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Damke, Elói Juniorhttp://lattes.cnpq.br/2953634577751958Ferasso, Marcoshttp://lattes.cnpq.br/3057042537350226Dechechi, Eduardo Cesarhttp://lattes.cnpq.br/0232503428559756Matitz, Queila Regina Souzahttp://lattes.cnpq.br/9185505247808196http://lattes.cnpq.br/9626910270485573Maciel, Ana Luisa Teles2022-07-04T18:30:32Z2022-05-20Maciel, Ana Luisa Teles. Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19. 2022. 100 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu-PR.https://tede.unioeste.br/handle/tede/6104The events industry is understood to be an important component of developing tourism, able of increasing economic potential in many locations around the world. However, since March 2020, the tourism and events segments have been suffering great impact from the COVID-19 Pandemic because of the nature of their activities, which essentially involve the agglomeration and travel of people. The actual scenario represents a great challenge for event management that is concerned with the development of activities from the pandemic. In this context, this study aimed at prospecting the future scenarios for the events industry of the Iguaçu tourist destination, considered before the pandemic as one of the main Brazilian destinations for national and international events. Therefore, the methodological procedures that grounded the scenario building structure were based on an approach that integrates the Delphi forecasting methods, Global Business Network (GBN) and Cross Impact Analysis (CIA). In addition, a strategic forecasting software program (MICMAC) was applied in the scenario building phase. Three distinct scenarios based on the information obtained through the experts were developed by identifying the main driving forces: Ascension Return, Economic Stagnation, and Digital Transformation. The results allowed identifying within the events industry, that the future should be impacted mainly by the unfolding of the COVID-19 Pandemic, improvement of air transportation and the use of technological innovation in the area. In any case, the sector will face major challenges in the coming years, mainly due to the need to improve the airline network and the adoption of new technologies arising from the digital transformation, intensified from the pandemic period. This study provides academic and professional contributions, especially for its focus on the city of Foz do Iguaçu-PR, whose economy based on the tourism and events sectors was negatively impacted by the pandemic of COVID-19.O setor de eventos é compreendido como um importante componente do turismo em desenvolvimento, capaz de fomentar o potencial econômico em diversas localidades no mundo. No entanto, desde março de 2020, os segmentos de turismo e eventos têm sofrido grande impacto com a Pandemia COVID-19 devido à natureza de suas atividades que envolvem, essencialmente, a aglomeração e o deslocamento de pessoas. O cenário atual representa um grande desafio para a gestão de eventos que tem como preocupação o desenvolvimento das atividades a partir da pandemia. Neste contexto, o presente estudo objetivou prospectar os cenários futuros para o setor de eventos do destino turístico Iguaçu, considerado antes da pandemia como um dos principais destinos brasileiros para realização de eventos nacionais e internacionais. Para tanto, os procedimentos metodológicos que fundamentaram a estrutura de construção dos cenários basearam-se em uma abordagem que integra os métodos de previsão Delphi, Global Business Network (GBN) e Análise de Impacto Cruzado (CIA). Além disso, um programa de software de previsão estratégica (MICMAC) foi aplicado na fase de construção de cenários. Três cenários distintos baseados nas informações obtidas através dos especialistas foram desenvolvidos por meio da identificação das principais forças motrizes: Retomada da Ascenção, Estagnação Econômica e Transformação Digital. Os resultados permitiram identificar no âmbito do setor de eventos, que o futuro deve ser impactado principalmente pelo desdobramento da Pandemia COVID-19, ampliação do transporte aéreo e uso de inovação tecnológica na área. De todo modo, o setor deverá enfrentar grandes desafios nos próximos anos, principalmente em função da necessidade de melhoria da malha aérea e da adesão de novas tecnologias advindas da transformação digital, intensificada a partir do período pandêmico. Este estudo apesenta contribuições acadêmicas e profissionais, principalmente pelo seu foco direcionado à cidade de Foz do Iguaçu-PR, cuja economia baseada nos setores de turismo e eventos foi negativamente impactada pela pandemia de COVID-19.Submitted by Katia Abreu (katia.abreu@unioeste.br) on 2022-07-04T18:30:32Z No. of bitstreams: 2 Ana_Luisa_Teles_Maciel_2022.pdf: 3735488 bytes, checksum: 9ee25e5b6c7c35803b4c4861b07badf4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2022-07-04T18:30:32Z (GMT). No. of bitstreams: 2 Ana_Luisa_Teles_Maciel_2022.pdf: 3735488 bytes, checksum: 9ee25e5b6c7c35803b4c4861b07badf4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2022-05-20application/pdfpor8774263440366006536500Universidade Estadual do Oeste do ParanáFoz do IguaçuPrograma de Pós-Graduação em Tecnologias, Gestão e SustentabilidadeUNIOESTEBrasilCentro de Engenharias e Ciências Exatashttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesscenários futurosprospecção de cenáriossetor de eventosCOVID-19future scenariosscenario prospectionevent sectorCOVID-19CIENCIAS SOCIAIS APLICADAS::TURISMOCenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19Future scenarios for the Foz do Iguaçu event industry in the context of the covid-19 pandemicinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-6566752681082505219600600600-7734402124082146922-2728351546672652459reponame:Biblioteca Digital de Teses e Dissertações do UNIOESTEinstname:Universidade Estadual do Oeste do Paraná (UNIOESTE)instacron:UNIOESTEORIGINALAna_Luisa_Teles_Maciel_2022.pdfAna_Luisa_Teles_Maciel_2022.pdfapplication/pdf3735488http://tede.unioeste.br:8080/tede/bitstream/tede/6104/5/Ana_Luisa_Teles_Maciel_2022.pdf9ee25e5b6c7c35803b4c4861b07badf4MD55CC-LICENSElicense_urllicense_urltext/plain; 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dc.title.por.fl_str_mv |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
dc.title.alternative.eng.fl_str_mv |
Future scenarios for the Foz do Iguaçu event industry in the context of the covid-19 pandemic |
title |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
spellingShingle |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 Maciel, Ana Luisa Teles cenários futuros prospecção de cenários setor de eventos COVID-19 future scenarios scenario prospection event sector COVID-19 CIENCIAS SOCIAIS APLICADAS::TURISMO |
title_short |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
title_full |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
title_fullStr |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
title_full_unstemmed |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
title_sort |
Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19 |
author |
Maciel, Ana Luisa Teles |
author_facet |
Maciel, Ana Luisa Teles |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Damke, Elói Junior |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2953634577751958 |
dc.contributor.advisor-co1.fl_str_mv |
Ferasso, Marcos |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/3057042537350226 |
dc.contributor.referee1.fl_str_mv |
Dechechi, Eduardo Cesar |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/0232503428559756 |
dc.contributor.referee2.fl_str_mv |
Matitz, Queila Regina Souza |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/9185505247808196 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9626910270485573 |
dc.contributor.author.fl_str_mv |
Maciel, Ana Luisa Teles |
contributor_str_mv |
Damke, Elói Junior Ferasso, Marcos Dechechi, Eduardo Cesar Matitz, Queila Regina Souza |
dc.subject.por.fl_str_mv |
cenários futuros prospecção de cenários setor de eventos COVID-19 |
topic |
cenários futuros prospecção de cenários setor de eventos COVID-19 future scenarios scenario prospection event sector COVID-19 CIENCIAS SOCIAIS APLICADAS::TURISMO |
dc.subject.eng.fl_str_mv |
future scenarios scenario prospection event sector COVID-19 |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::TURISMO |
description |
The events industry is understood to be an important component of developing tourism, able of increasing economic potential in many locations around the world. However, since March 2020, the tourism and events segments have been suffering great impact from the COVID-19 Pandemic because of the nature of their activities, which essentially involve the agglomeration and travel of people. The actual scenario represents a great challenge for event management that is concerned with the development of activities from the pandemic. In this context, this study aimed at prospecting the future scenarios for the events industry of the Iguaçu tourist destination, considered before the pandemic as one of the main Brazilian destinations for national and international events. Therefore, the methodological procedures that grounded the scenario building structure were based on an approach that integrates the Delphi forecasting methods, Global Business Network (GBN) and Cross Impact Analysis (CIA). In addition, a strategic forecasting software program (MICMAC) was applied in the scenario building phase. Three distinct scenarios based on the information obtained through the experts were developed by identifying the main driving forces: Ascension Return, Economic Stagnation, and Digital Transformation. The results allowed identifying within the events industry, that the future should be impacted mainly by the unfolding of the COVID-19 Pandemic, improvement of air transportation and the use of technological innovation in the area. In any case, the sector will face major challenges in the coming years, mainly due to the need to improve the airline network and the adoption of new technologies arising from the digital transformation, intensified from the pandemic period. This study provides academic and professional contributions, especially for its focus on the city of Foz do Iguaçu-PR, whose economy based on the tourism and events sectors was negatively impacted by the pandemic of COVID-19. |
publishDate |
2022 |
dc.date.accessioned.fl_str_mv |
2022-07-04T18:30:32Z |
dc.date.issued.fl_str_mv |
2022-05-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Maciel, Ana Luisa Teles. Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19. 2022. 100 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu-PR. |
dc.identifier.uri.fl_str_mv |
https://tede.unioeste.br/handle/tede/6104 |
identifier_str_mv |
Maciel, Ana Luisa Teles. Cenários prospectivos para o setor de eventos de Foz do Iguaçu no contexto da pandemia covid-19. 2022. 100 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu-PR. |
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https://tede.unioeste.br/handle/tede/6104 |
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por |
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por |
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Universidade Estadual do Oeste do Paraná Foz do Iguaçu |
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Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade |
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Brasil |
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Centro de Engenharias e Ciências Exatas |
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Universidade Estadual do Oeste do Paraná Foz do Iguaçu |
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