Quando a administração ganha imagem: a fotografia na pesquisa

• Ano de defesa: 2026
• Autor(a) principal: Rohmann, Katia Mariel Figueroa
• Orientador(a): Cassanego Junior, Paulo Vanderlei
• Banca de defesa: Troian, Alessandra, Sánchez, Denisse Sepúlveda
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Pampa
• Programa de Pós-Graduação: Mestrado Acadêmico em Administração
• Departamento: Campus Santana do Livramento
• País: Brasil
• Palavras-chave em Português: Fotoetnografia; Administração; Photoethnography; Administration
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS

Research in Administration has explored various methodologies to understand organizational phenomena; however, the use of visual approaches is still not widespread or commonly adopted. In this context, photoethnography emerges as an alternative, combining ethnographic observation and visual recording to capture symbolic, structural, and strategic elements of organizations. This research aims to investigate how photoethnography can contribute to the analysis of studies in the field of Administration. To achieve this, the dissertation is structured into three articles. The first corresponds to the specific objective of identifying the main uses of the photoethnographic method in the international scientific community. To meet this objective, a Systematic Literature Review (SLR) was conducted using the Scopus and Web of Science databases, presenting an overview of studies that employed the photoethnographic method. The second article addresses the specific objective of exploring the use of photoethnography as a methodological tool. It involved an in-depth exploration of the methodological procedures adopted in the articles selected during the SLR in the first article. Thus, the main methodological approaches, photographic data collection and analysis techniques, as well as the method's limitations, were analyzed. For the defense of this dissertation, the third article addresses the specific objective of developing a methodological model for the application of photoethnography in Administration research, consolidating the theoretical and practical contributions of previous studies. The results of this research allow us to affirm that the main challenge does not lie in the feasibility of the method itself, but rather in the absence of a structured framework. Thus, the advances of this study are centered on expanding the debate regarding the use of photoethnography in the Applied Social Sciences. Furthermore, the research deepened the understanding of the ethical, technical, and analytical dimensions involved in the application of photoethnography. As its main contribution, the study proposed a structured methodological model to guide photoethnographic research