Construção de competências para o desenvolvimento regional sustentável: uma análise da experiência de uma instituição financeira pública

• Ano de defesa: 2011
• Autor(a) principal: Barbosa, Adriana Costa
• Orientador(a): Brunstein, Janette
• Banca de defesa: Godoy, Arilda Schmidt , Dowbor, Ladislau
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: desenvolvimento de competências; desenvolvimento regional sustentável; gestores; instituição financeira pública
• Palavras-chave em Inglês: competencies development; regional sustainable development; managers; public financial institution
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23359

In the last few years, the growing socio-environmental problems and the consequent liability of the social players when confronting such problems have led companies, including financial institutions to drive towards replacement of their business strategies in accordance with the principles of sustainable development. Following this drive, BEP (fictitious name), a public financial institution, has launched the program of Regional Sustainable Development (RSD), with the promise of promoting sustainable development in regions in which it operates. To turn the program possible, the institution recognizes the need to train corporate agents for the preparation to the referred challenge. In view of the background, this study aims to understand how does the process of competencies development of corporate players for the implementation of RSD projects. The need of this study is justified for the advancement of discussions on competencies within the sphere of a political and societal perspective, once the RSD build up is leveraged by means of participatory processes and requires the performance of social players, as well as of socially responsible professionals. Therefore, it is to approach the competencies in an unexplored scope, which concerns mainly with the ability of the professionals to overcome the limits of the organization and to identify how they can contribute for the development of the regions and their communities, as well as how they can extend the meaning of work in addition to the issues on value creation within the organization's activities. To meet the proposed objectives, a qualitative case study has been conducted. The data analyze employed the interpretative textual analyze process, proposed by Gil Flores (1994). The results of the survey show that by designing an educational project with the blending of formal actions (internal certification program both in social and environmental responsibility and RSD, that is, classroom courses on RSD and MBA in RSD) and informal ones (work experience either in poor communities, in familial groups, in work groups and in discussion forums), BEP has enhanced the competencies development, since the formal actions have brought in knowledge that guide the managers´ actions and the informal actions have helped carry out in accordance with the local needs of the communities. To advance in their initiative developmental competencies, the organization needs to invest in ongoing training of managers in order to improve communication with partners and the market, besides taking in account the transition of the bank managements through the establishment of a ritual transition so that the managers´ competences becomes an organizational competence. The managers, in addition, begin revising their traditional skills and expanding the meaning of work beyond the quantitative indicators, such as the profit maximization for its shareholders, similarly to evaluating their work under the qualitative perspective, so as to contribute to social, educational and professional development of the communities. This is the new manager, who goes beyond the boundaries of the organization and in the field to looks at its surroundings in search for business opportunities that involve a new development strategy sustained in the development of the regions and their communities within a sustainable way. Likewise, this is a manager who has to approach areas of distinct knowledge from his/her original background and to get to know business areas that previously had not been part of his/her expertise, as well as legal and labor relations and production processes of the related areas.