Publicidade: dever de informação ao consumidor e consumo consciente

• Ano de defesa: 2011
• Autor(a) principal: Rios, Daniela Gil
• Orientador(a): Siqueira Neto, José Francisco
• Banca de defesa: Luis, Alessandro Serafim Octaviani , Meyer-pflug, Samantha Ribeiro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Direito Político e Econômico
• Departamento: Direito
• País: BR
• Palavras-chave em Português: publicidade; consumo; responsabilidades
• Palavras-chave em Inglês: advertising; consumption; responsibilities
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::DIREITO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23723

Advertising, being the Company's form of communication directed to potential consumers, has constitutional protection. However, in the same hierarchical level there are consumer s protective rules. Advertisers, as competitors among themselves, often gather in order to address initiatives that anticipate possible restrictions on the liberty of media transmission and dissemination, as well as to unify postures, as occurred with the Advertising Self- Regulation. Although there is agreement among those disputing a slice of the market, naturally there are ordinary legislation that reinforces the need for veracity of information content and fulfillment of what was promised. The creation process is not done individually by the advertiser, but for those with technical skills to do so and, therefore, have responsibilities for implementation of their work and their performance. If from one standpoint rights and guarantees are granted to potential consumers, on the other it will also be the consumer's duty to act with responsability, including with regard to the observation of informations and mode of utilization of what intend to acquire. The harmonization of all these rights but not the overlapping of one over the other is the objective of various entities that deal with consumer relations and it is indeed the more accurate guideline in a democratic state.