A inovação para desenvolvimento de negócios no processo de gestão visual de cores

• Ano de defesa: 2021
• Autor(a) principal: Gargalaca Filho, Pedro
• Orientador(a): Caldeira, Adilson
• Banca de defesa: Franklin, Marcos Antonio , Giordano, Carlos Vital
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração do Desenvolvimento de Negócios
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: inovação; criação de valor; estratégias de desenvolvimento de negócios,; inspeção visual de cores; lâmpadas LED; gerenciamento de cores
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: https://dspace.mackenzie.br/handle/10899/28514

Subject: This work had the general objective of promoting ways to take advantage of the business development opportunity, at Coralis, a Brazilian company, headquartered in São Paulo, Capital, specialized in color consulting and solutions for color management in different market segments. The identified opportunity is to meet the new demands for lighting systems, which arose in companies in the printing industry in Brazil, caused mainly by legal and technological changes. Application: During the diagnosis of the opportunity, it was observed that, by law and regulations, companies that need good lighting for analysis and color management in the production process, will no longer be able to rely on fluorescent lamps, until then, the only ones standardized for inspection by heart. Innovation: The development of this work will have the need to develop innovative products, processes and services, as well as suppliers capable of reaching specific parameters of the lamps for color analysis and maintaining sustainable quality levels. Impact: The expected final impact for this work is that the innovations in products, processes and services proposed, transform the company's relationship with its customers, promoting value creation, competitive advantage and increased market share with positive financial results for the business. Complexity: Fluorescent lamps, previously used for color analysis, must be extinguished from the market, making room for new technologies, with more energy efficiency. LED technology is not known in this market as a quality solution for analysis and final inspection of products and processes. The development will undergo a thorough analysis of the quality of LED technology lamps and suppliers. Method and procedures: The proposal of Marcondes, Miguel, Franklin and Perez (2017) were adopted as a methodological procedure, to take advantage of the opportunity through innovations in products, services and processes to act differently, generating competitive advantage and creating value for customers.