Estratégias para o desenvolvimento de negócios da empresa Ativore Global Investments

• Ano de defesa: 2020
• Autor(a) principal: Lima, Cesar Vinicius Hebling
• Orientador(a): Caldeira, Adilson
• Banca de defesa: Perez, Gilberto , Shiraishi, Guilherme de Farias
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração do Desenvolvimento de Negócios
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: desenvolvimento de negócios; estratégia; estruturação de processos
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/27930

The present stuy has been held in an investing assistance company aiming to propose strategies for a success rate of business development opportunities. From the analysis of environmental tendencies, resources, current and required capabilities to broaden the participation and value offer to the market, it has increased the knowledge of the context, that the company plays and potential opportunities of action. In the face of the complexity which entails conditions such as people’s behavior, access to information, communication processes, and acquired experience by the participants of the management team and the company’s employees; it was formed by them for the elaboration of a diagnosis involving the discussion about business logic, its value proposition, to whom it’s destined to, via which channels, activities, resources and partnerships, to what costs and expected incomes. Thus, reaching to a proposal applied to the molding of the organizational behavior to a strategic thought. The potential earnings of development by the optimization of the intellectual capacity and the strategic vision of the professionals involved become a determining factor for the company’s development, which strengthens the increase of its business volume, resulting in opportunities of identified and enjoyed innovation, and the structuring of internal processes. Adding to that the clarity of that the business model framework design would provide to the decision-making. The description of the experience tends to influence the development of the technology of management, being a replicable example in similar situations. Apart from that, it contributes for the economic and social development, directly affected by the business’s prosperity which attends the communities’ needs.