Valores relativos à competição organizacional e interações entre stakeholders

• Ano de defesa: 2007
• Autor(a) principal: Domenico, Silvia Marcia Russi de
• Orientador(a): Teixeira, Maria Luisa Mendes
• Banca de defesa: Hanashiro, Darcy Mitiko Mori , Gouvêa, Ricardo Quadros , Estramiana, José Luis Álvaro , Paz, Maria das Graças Torres da
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: valores relativos à competição organizacional; ação comunicativa; economia de comunhão
• Palavras-chave em Inglês: values related to organizational competition; communicative action; economy of communion
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23238

The challenges that are imposed on the planet in the beginning of the twenty first century require a new overlook by the organizations about the way companies work and the consequences of their activities, as pointed out by the authors from different areas of human and social sciences. Organizations act daily through their stakeholders, whose relations happen in interactions mediated by language, which can be strategic or communicative, aiming to obtain the necessary resources for their participation in competitive environments. One of the aspects that is underlying the actions of social entities are values. Values Related to Organizational Competion (VROC) are defined as beliefs, socially constructed, that are significant for an individual or group, which consist in principle-goals that rule the social actions between stakeholders, aiming to obtain resources in a competitive environment. This study seeks to understand how Values Related to Organizational Competition (VROC) are reproduced in interactions between stakeholders of organizations that act in market economy. The research was performed under the approach of sociological social psychology, through the approach of symbolic interactionism, in one of the biggest associated companies to the project of economy of communion (EoC), in Brazil. Configuring a case study, with exploratory-descriptive-explicative nature, the data were collected through interviews, participant observation, naturally occurring talk and texts; and the analysis and interpretation of results were inspired in the pragmatic and hermeneutics. Vis-à-vis the theoretical approach, the results suggested the Values Related to Organizational Competition (VROC) as a result of the search for dynamic balance between the founder s visions of the world the world as it should be and the world as it is and the necessities of the organization, at times privileging strategic actions, and at other times based in understanding. The VROC were defined in function of different stakeholders, revealing anti-values and, at the same time that they are produced in interactions, they reproduce the cultural aspects of societies in which the stakeholders take part.