Implementação de gestão de licenças, por meio da tecnologia em nuvem, com baixo risco de perda de clientes atuais e potenciais.

• Ano de defesa: 2020
• Autor(a) principal: Rodrigues, Orozimbo Farias
• Orientador(a): Benedetti, Mauricio Henrique
• Banca de defesa: Medeiros Junior, Alberto , Bernardes, Roberto Carlos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração do Desenvolvimento de Negócios
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: software; licenças; custos; nuvem; gestão; varejo
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/26640

The objective of the paper was to develop an academic record with an alternative that can be used and support other companies and professionals, to better administer software licenses in cloud computer from the point of view procedural, technological, theoretical and tooling largely used that allow a better understanding of cause and effect, problem and solution in the context of software as a service (SaaS) companies. The scope is in the improvement of the management of software licenses and the company Linx has been selected, which offers systemic solutions for the retail segment. The records followed a methodology for practical and applied work, and the concepts cover the context investigated, the understanding of the problem, the diagnosis and the solution. A company mapping was conducted to explore the software license management process and it was discovered that the control of license fees was not effective. There were cases of consumers using more licenses than they were actually hired. The complexity surrounding the project is directly related to the mapping of the wide range of license management forms of each software, since the companies before their acquisition had their own management and control engines that mostly did not fully address the necessary controls and validations. The work proposes a creative and innovative way to make licensing control more centralized, based on cloud computing, mitigate or reduce the risk of economic value, reduce the costs involved in the current operation, eliminate incidents in billing and collection sales, allow for standardization and scale gains in new mergers and acquisitions at Linx operation.