Moda e cultura: o estilo Chanel na Europa do século XX

• Ano de defesa: 2017
• Autor(a) principal: Zaher, Mônica Abed
• Orientador(a): Giora, Regina Célia Faria Amaro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Palavras-chave em Português: Chanel; moda; cultura; gênero
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/25032

The present study of a biographical nature, investigates the up-to-dateness and contemporaneity of stylist Coco Chanel’s (1883-1971) creations, setting her into context in the universe of culture and arts in this period. Her contribution for the study in these areas, through fashion, while being a language and aesthetic manifestation presents unquestionable relevance: fashion reflects the culture of people, of a time, of a society. Despite its ephemeral nature as a product for consumption, the strength of fashion is present by communicating far beyond taste. Fashion also communicates a need for expression, it dates a fact, represents a thought and puts into context the situations of a particular time. The research on Gabrielle Chanel and her style highlights historical facts related to the specific timeframe in her life to situate not only the conditions under which her work developed, but also the aspirations of a society that already experienced innovations. The analysis of all the material collected allows: to point out the importance of clothing, especially for women, strengthening the feminist questions of the time: working women, with the right to vote and to have a voice; identify the changes in women’s day-to-day attitudes, the choice of clothing, practice of sports, sunbathing and keeping the elegance without femininity having to be exposed to sensuality and reflect on the importance of creativity and innovation in all cultural and artistic manifestations of the XXth century. That is, her cultural legacy holds the weight of the change in times.