Corrupção e estratégia de negócios: caso Odebrecht

• Ano de defesa: 2019
• Autor(a) principal: Fernandes, Luiz Campos
• Orientador(a): Meirelles, Dimária Silva e
• Banca de defesa: Leon, Felix Hugo Aguero Diaz , Lazzarini, Sérgio Giovanetti
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Centro de Ciências Sociais e Aplicadas (CCSA)
• País: Brasil
• Palavras-chave em Português: estratégia; corrupção; modelos de negócios; Lava Jato; recursos financeiros – Gestão
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23687

The present case study seeks to understand the strategy adopted by the Odebrecht business group and its active participation in the Lava Jato (Car Wash) corruption scandal. From the theoretical contribution of authors dealing with the great corruption and authors of the strategy approach as practice, we seek to identify the dualism of business actions adopted in the structuring of projects to win projects, financing and new markets through the co-optation of politicians, government agents, press and financial institutions, necessary for the operationalization of acts of corruption and development of their business. As a result, patterns are identified in the actions undertaken and the use of well-defined and structured processes in which the group is able, through criminal association with public agents, government structures, political forces and other companies in the sector, to achieve goals such as diversification, business portfolio, internationalization, increased market share and profit maximization. While the group sought to preserve its solid reputation in the Brazilian and international markets, actions were developed that went through a parallel structure, not visible to the market, focused on illicit practices. The formation of this structure took time and planning. In this sense, we identify a strategic model that includes three phases: incubation, modeling and execution, and which was consolidated based on 06 pillars: excellence that values the quality of service delivery, capture - influence actions with state capture - approximation and strategic action in all spheres of government according to its guidelines, management - structuring of a specific unit for management and control of bribery payments, Press - promoting sympathy and geographic expansion - conducted through countries of similar culture to Brazil, with export of the developed strategy.