O desenvolvimento do ecoturismo em Pernambuco: uma análise sob a ótica da governança

• Ano de defesa: 2013
• Autor(a) principal: DIAS, Pollyana Pugas
• Orientador(a): VITAL, Tales Wanderley
• Banca de defesa: BORBA, Vicentina Maria Ramires, MENELAU, Almir Silveira, OLIVEIRA, Augusto César Santos de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural de Pernambuco
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração e Desenvolvimento Rural
• Departamento: Departamento de Administração
• País: Brasil
• Palavras-chave em Português: Turismo rural; Turismo de aventura
• Palavras-chave em Inglês: Rural tourism; Adventure tourism
• Área do conhecimento CNPq: OUTROS::ADMINISTRACAO RURAL
• Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4646

The tourism market growth is gaining expressiveness while economic activity, given its ability to generate income and job. In Brazil, after 2003, with the creation of Tourism Ministry, the industry have been gaining space and becoming more diversified, between the different strands observed. Ecotourism as an alternative has a great potential. However, there are still few studies in the literature to study ecotourism from this approach. Thus, the aim of this work was investigate the existing supply segment of ecotourism in the state of Pernambuco, starting with an analysis from the perspective of governance. Therefore, we investigated 18 ecotourist companies in Pernambuco. Primary data was collected through the use of questionnaires, plus a survey of secondary data. Then the data was interpreted from an analytical model based on aspects of governance structures discussed in the theoretical framework of the new institutional economics (NIE). The results revealed the existence of a growing ecotourism market. These companies offer services to 18 destinations in the state, developing activities that integrate the supply of ecotourism activities with adventure tourism. The agents in that market suffer from weaknesses that range from business structuring to the difficulty of these companies fit into the structures of regulation. They still rely on factors stimulating business, from the development actions promoted by government agencies and membership organizations. We concluded that the ecotourism market in the state of Pernambuco is an activity still in development, but it needs the action of targeted funding agencies that assist in greater formalization and professionalization of the sector.