O significado do consumo de moda-vestuário gospel para mulheres pentecostais

• Ano de defesa: 2016
• Autor(a) principal: ALBUQUERQUE, Hortencia Cruz de
• Orientador(a): ARRAZOLA, Laura Susana Duque
• Banca de defesa: SARAIVA, Joseana Maria, AQUINO, Rosa Maria de, LIRA, Lilian Conceição da Silva Pessoa de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural de Pernambuco
• Programa de Pós-Graduação: Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social
• Departamento: Departamento de Ciências Domésticas
• País: Brasil
• Palavras-chave em Português: Moda; Moda gospel; Vestuário; Consumo; Mulher pentecostal
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA
• Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7529

On the rise since mid-2012, the Gospel fashion has grown dramatically throughout Brazil. Specifically, when it comes to women into evangelicals segments with doctrinal rigour as Pentecostal churches, the Gospel fashion consumption seems to compose the dichotomy of dressing the body, Temple of the Holy Spirit, in the consumer society. Such a niche market, allows women the use of colors, prints and different formats, assuring they will not scandalize the "uses and customs" adopted by the leadership (male) of the Church. Nevertheless, the ecclesiastical space has real importance to the exercise of socialization of these women outside the domestic sphere. Therefore, this study aims to understand the meanings of the consumer practices of fashion-clothing Gospel for women devotees of the Assembly of God. To this end, it is the materialistic dialectics perspective, in dialogue with authors and authors of different approaches. The interviewed group involved in field research consisted of ten women, from 20 to 53 years, devotees of the Assembly of God, residents at the cities of Recife and Abreu e Lima, Pernambuco, Brazil. Women were heard through interviews, conducted and analysed in depth, in order to build a construct for a qualitative approach. From his lines, it was possible to capture the impact of consumption practices in the conservative environment of Pentecostalism related to the adherence of in wihich Gospel fashion-clothing products appear as a symbol of modern woman assembleiana. Finally, was one of the conclusions, the meanings of the use (s) of clothing for these women have turned around what is observed as a "bourgeoising" of the population of devotees of the Assembly of God, which historically was relegated to the poorest sectors of society. So, it can the observed the elevation in the standard of capital material of the Church and its membership are evidence that there is a profound change in the "uses and customs", noticeable on the ephemerality of consumption of a "tidier tenure" to worship God.