Transmidialidade e publidade em latitudes (2013)

• Ano de defesa: 2017
• Autor(a) principal: Colatusso, Vanessa de Cassia Witzki
• Orientador(a): Uchôa, Fábio Raddi
• Banca de defesa: Araújo, Denize, Adamatti, Margarida Maria
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Tuiuti do Parana
• Programa de Pós-Graduação: Mestrado em Comunicação e Linguagens
• Departamento: Comunicação e Linguagens
• País: Brasil
• Palavras-chave em Português: Narrativa ficcional seriada; Transmidialidade; Publicidade; Latitudes (2013)
• Palavras-chave em Inglês: Serial fictional narrative; Transmidiality; Advertising; Latitudes (2013)
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Resumo em Inglês: The present study aims at analyzing the Brazilian project Latitudes (2013), corpus of this research that based on a narrative marked by contemporaneity, works media strategies such as: transmidiality (according to Henry Jenkins) and the presence of publicity in its plot. We are particularly interested in understanding the effects of meaning brought by them to the whole of the work. For this, we perform a theoretical mapping of the notions of series and their unfolding, according to authors such as Umberto Eco (1989) and François Jost (2012). Zigmunt Bauman, Lucia Santaella and Edgar Morin allow us to understand the notions of the sociocultural context in which find Latitudes, as well as Manuel Castells, who shows us how we are being inserted in this society. In terms of internal analysis, we made a description of the materials available on the Latitudes channel of the Youtube site, verifying its transmidiality, understanding the differences between the three platforms on which the work was presented, based on authors such as Maria Cristina Palma Mungioli and Tomaz Affonso Penner (2014), Philippe Dubois (2004) and Lorenzo Vilches (2007), among others. In the second moment of the internal analysis, we investigated the present advertising in the work, with the insertion of products, brands and the sale of a way of life, dialoguing with authors like Rogério Covaleski (2015), John Berger (1974) and Luiz Celso de Piratininga (1994). As a result of the publicity strategy, we verified the importance of constructing the spaces experimented by the characters, bringing an audiovisual reprocessing of Marc Augé´s notion of no places (1994), which we will call “transplaces”, which make possible in a particular way a homogenized life , globalized, without belonging, but with the appeal of experiencing these spaces.
• Link de acesso: http://tede.utp.br:8080/jspui/handle/tede/1230

The present study aims at analyzing the Brazilian project Latitudes (2013), corpus of this research that based on a narrative marked by contemporaneity, works media strategies such as: transmidiality (according to Henry Jenkins) and the presence of publicity in its plot. We are particularly interested in understanding the effects of meaning brought by them to the whole of the work. For this, we perform a theoretical mapping of the notions of series and their unfolding, according to authors such as Umberto Eco (1989) and François Jost (2012). Zigmunt Bauman, Lucia Santaella and Edgar Morin allow us to understand the notions of the sociocultural context in which find Latitudes, as well as Manuel Castells, who shows us how we are being inserted in this society. In terms of internal analysis, we made a description of the materials available on the Latitudes channel of the Youtube site, verifying its transmidiality, understanding the differences between the three platforms on which the work was presented, based on authors such as Maria Cristina Palma Mungioli and Tomaz Affonso Penner (2014), Philippe Dubois (2004) and Lorenzo Vilches (2007), among others. In the second moment of the internal analysis, we investigated the present advertising in the work, with the insertion of products, brands and the sale of a way of life, dialoguing with authors like Rogério Covaleski (2015), John Berger (1974) and Luiz Celso de Piratininga (1994). As a result of the publicity strategy, we verified the importance of constructing the spaces experimented by the characters, bringing an audiovisual reprocessing of Marc Augé´s notion of no places (1994), which we will call “transplaces”, which make possible in a particular way a homogenized life , globalized, without belonging, but with the appeal of experiencing these spaces.