Televisão e política: análise das estratégias discursivas da propaganda eleitoral de 2009 em Moçambique

• Ano de defesa: 2013
• Autor(a) principal: Muatiacale, Leonilda Adelino António Sanveca
• Orientador(a): Prado, José Luiz Aidar
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Televisão; Propaganda eleitoral obrigatória; Análise do discurso; Moçambique
• Palavras-chave em Inglês: Television; Compulsory Election advertising; Discourse analysis; Mozambique
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4528

The research analyzes free time political propaganda discursive strategies in Mozambican 2009's presidential elections. Its corpus is made up of the emissions displayed by the Mozambican State Television (TVM). This was between September 13th and October 27th 2009, during compulsory political campaign determined by electoral law. More specifically, it covers a clipping of recordings with presentations made by the three candidates involved in the dispute, namely Armando Guebuza, from Mozambique's Liberation Front (Frelimo), Afonso Dhlakama, from Mozambique's National Resistance (Renamo) and Daviz Simango, from Mozambique's Democratic Movement (MDM). Studies from Ernesto Laclau & Chantal Mouffe as well as Norman Fairclough who tackles the relationship between discourse and power; and reflections from Patrick Charaudeau dissecting on communicative agreement among political speakers discourse were mobilized as theoretical reference. The study was based on Ernesto Laclau's method of discourse analysis. It also uses Afonso Albuquerque whose supported methodology examines the adaptation techniques of political discourse to grammar media in three segments: campaign, metacampaign and auxiliaries. The analysis was also drown on the model developed by Marcus Figueiredo for understanding output formats of the programs, the construction of political public image of competitors, as well as to ascertain the extent of their passionate speeches. The study results showed the existence either, of similarities or differences in the governmental platform presentation form matching and identifying with some issues of public policy. In the opposition's candidates propaganda, Dhlakama and Daviz appear as speakers of the dominant political discourse, while in the program of governmental candidate, Armando Guebuza, this role was played by a voiceover narrator and a huge number of senior militants of his party