A motivação dos gestores na criação de valor em commodities agropecuárias

• Ano de defesa: 2018
• Autor(a) principal: Oliveira, Ricardo Osorio de
• Orientador(a): Spers, Eduardo Eugênio
• Banca de defesa: Rocha, Thelma Valeria, Almeida, Luciana Florêncio de, Crescitelli, Edson, Neves, Marcos Fava
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Doutorado em Administração com Concentração em Gestão Internacional
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: motivação; criação de valor; commodities agropecuárias; motivação pessoal; motivação corporativa
• Palavras-chave em Inglês: motivation; value creation; agricultural commodities; individual motivation; corporate motivation
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.espm.br/handle/tede/479

Literature on motivation is usually divided into two main fields: Personal Motivation, which addresses separately the individual issues of each one of the individuals involved in a specific project, and Corporate Motivation, which addresses the collective point of view of a organization. But studies about how this two views interact and whether there is any kind of relationship between them are still unpublished. Another point still unpublished is the study of the role of Motivation, and especially the Motivation of the managers on the Creation of Value. This study aimed to characterize the Motivation of managers (within the dimensions of Personal Motivation and Corporate Motivation) involved in the processes of Value Creation in the specific segment of Agricultural Commodities, and to evaluate if they are correlated. A study was carried out in two stages: bibliographical and field research. At the second stage a case study was carried out with 5 projects for Value Creation in Agricultural Commodities. For the study of Motivation were addressed Personal Motivation and Corporate Motivation, and for Value Creation were assessed Differentiation Attribute, the Coordination Actions in the Productive Chain and Brand Strategies. It is proposed a theoretical model based on the empirical observations made, that seeks to explain the interaction between Value Creation and Motivation in the field of Agricultural Commodities. The effect of Motivation on Value Creation was verified, and a series of recommendations are offered to managers of future Value Creation initiatives in Agricultural Commodities.