Mapeamento criativo: manual de facilitação para realização de mapeamento coletivo de setores criativos

• Ano de defesa: 2023
• Autor(a) principal: Borges, Larissa de Moraes Barbosa
• Orientador(a): Corrêa, Sílvia Borges
• Banca de defesa: Guilherme, Luciana Lima, Ashton, Mary Sandra Guerra
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado Profissional em Gestão da Economia Criativa
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Mapeamento coletivo; Manual de facilitação; Setor gastronômico; Manual de mapeamento coletivo; Botafogo
• Palavras-chave em Inglês: Collective Mapping; Facilitation; gastronomic sector; Collective mapping manual
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ECONOMIA
• Link de acesso: http://tede2.espm.br/handle/tede/711

This work has the intent to develop a product, a facilitation manual, to help the application of collective mapping in creative sectors, using as reference the book Manual del Mapeo Colectivo by Julia Risler and Pablo Ares, edited in Buenos Aires by Tinta Limón in 2013. Collective mapping is a way to create new narratives through collective reflection and is a tool capable of promoting the exchange of information and experiences between people with different life backgrounds and bringing to life new narratives about a territory through group reflection. With the objective of popularizing this tool, presenting a manual that contributes to a new way of generating Collective Mappings, and constructing the product, it was necessary to fully understand the concept of Collective Mapping, choose a territory of applicability, which in the case of this project was the neighborhood of Botafogo, located in the south area of Rio de Janeiro, and a specific sector, in this case, the gastronomic sector. Regarding the research on which the development of the product was based, it was qualitative research of an exploratory and descriptive nature, combining bibliographic research, documental surveys, and field studies. The result was the creation of a manual that has potential for replicability, enabling groups to build together, through the practice of facilitation and certain dynamics, maps of creative sectors settled in certain territories, thus developing more creative mappings