Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies
Ano de defesa: | 2023 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | https://hdl.handle.net/10438/34754 |
Resumo: | Acts of consumption come from a specific social practice. To travel overseas, long distances, or even if it is only to go faster, it is necessary to fly. Usually, booking a flight is the first practice in the whole traveling experience. However, there is a lack of knowledge on the part of consumers about the pricing definition, which leads them to have doubts when buying their tickets. Starting from this premise, this research focuses on understanding the practice of domestic flight ticket purchasing through the lenses of the theory of practice (competencies, materials, and meanings) and coming up with a concise and clear consumer journey as an output. To collect data, the research method was overt observation, in which the participant knows they are being observed, and the researcher takes notes during all the processes and behaviors. The researcher asked the participants to simulate a purchase as if they were buying a ticket they needed or had just bought (not more extended than three months ago). In addition, participants were interviewed to gather some extra information from their point of view. The results suggest that the airline sector could better communicate with their customers to avoid rumors and educate them to get a better deal. |
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Kusakawa, Maya ShimabukuroEscolas::EAESPPereira, Luis HenriqueCampos, Roberta DiasRosenthal, Benjamin2024-01-19T17:35:34Z2024-01-19T17:35:34Z2023-11-06https://hdl.handle.net/10438/34754Acts of consumption come from a specific social practice. To travel overseas, long distances, or even if it is only to go faster, it is necessary to fly. Usually, booking a flight is the first practice in the whole traveling experience. However, there is a lack of knowledge on the part of consumers about the pricing definition, which leads them to have doubts when buying their tickets. Starting from this premise, this research focuses on understanding the practice of domestic flight ticket purchasing through the lenses of the theory of practice (competencies, materials, and meanings) and coming up with a concise and clear consumer journey as an output. To collect data, the research method was overt observation, in which the participant knows they are being observed, and the researcher takes notes during all the processes and behaviors. The researcher asked the participants to simulate a purchase as if they were buying a ticket they needed or had just bought (not more extended than three months ago). In addition, participants were interviewed to gather some extra information from their point of view. The results suggest that the airline sector could better communicate with their customers to avoid rumors and educate them to get a better deal.Atos de consumo originam-se de uma prática social específica. Para viajar para o exterior, longas distâncias, ou mesmo se for apenas para ir mais rápido, é necessário voar. Geralmente, reservar um voo é a primeira prática em toda a experiência de viagem. No entanto, há falta de conhecimento por parte dos consumidores sobre a definição de preços, o que os leva a ter dúvidas ao comprar suas passagens. Partindo dessa premissa, esta pesquisa concentra-se em compreender a prática de compra de passagens aéreas domésticas, sob a ótica da teoria da prática (competências, materiais e significados) e apresentar uma jornada do consumidor concisa e clara como resultado. Para coletar dados, o método de pesquisa utilizado foi a observação aberta, na qual o(a) participante sabe que está sendo observado(a) e a pesquisadora faz anotações durante todos os processos e comportamentos. A pesquisadora pediu aos participantes que simulassem uma compra como se estivessem comprando uma passagem que precisavam, ou que tivessem comprado recentemente (não mais do que 3 meses atrás). Além disso, os participantes foram entrevistados para reunir informações adicionais do ponto de vista deles. Os resultados sugerem que o setor de aviação poderia se comunicar melhor com seus clientes para evitar rumores e educá-los a obter um melhor negócio.engAirline industryPractice theoriesConsumption practicesPre-core encounterConsumer journeyFlight ticketIndústria da aviaçãoTeorias da práticaPráticas de consumoJornada do consumidorPassagem aéreaAdministração de empresasComportamento do consumidorAeronáutica comercialLinhas aéreas - TarifasConsumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategiesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVLICENSElicense.txtlicense.txttext/plain; charset=utf-85112https://repositorio.fgv.br/bitstreams/7eda1aae-ee16-4a63-a467-7cd3e9271158/download2a4b67231f701c416a809246e7a10077MD52ORIGINALFinal Version - Thesis 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|
dc.title.eng.fl_str_mv |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
title |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
spellingShingle |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies Kusakawa, Maya Shimabukuro Airline industry Practice theories Consumption practices Pre-core encounter Consumer journey Flight ticket Indústria da aviação Teorias da prática Práticas de consumo Jornada do consumidor Passagem aérea Administração de empresas Comportamento do consumidor Aeronáutica comercial Linhas aéreas - Tarifas |
title_short |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
title_full |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
title_fullStr |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
title_full_unstemmed |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
title_sort |
Consumers’ practices of buying flight tickets: how consumers manage the complexity of airline companies’ pricing strategies |
author |
Kusakawa, Maya Shimabukuro |
author_facet |
Kusakawa, Maya Shimabukuro |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Pereira, Luis Henrique Campos, Roberta Dias |
dc.contributor.author.fl_str_mv |
Kusakawa, Maya Shimabukuro |
dc.contributor.advisor1.fl_str_mv |
Rosenthal, Benjamin |
contributor_str_mv |
Rosenthal, Benjamin |
dc.subject.eng.fl_str_mv |
Airline industry Practice theories Consumption practices Pre-core encounter Consumer journey Flight ticket |
topic |
Airline industry Practice theories Consumption practices Pre-core encounter Consumer journey Flight ticket Indústria da aviação Teorias da prática Práticas de consumo Jornada do consumidor Passagem aérea Administração de empresas Comportamento do consumidor Aeronáutica comercial Linhas aéreas - Tarifas |
dc.subject.por.fl_str_mv |
Indústria da aviação Teorias da prática Práticas de consumo Jornada do consumidor Passagem aérea |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Comportamento do consumidor Aeronáutica comercial Linhas aéreas - Tarifas |
description |
Acts of consumption come from a specific social practice. To travel overseas, long distances, or even if it is only to go faster, it is necessary to fly. Usually, booking a flight is the first practice in the whole traveling experience. However, there is a lack of knowledge on the part of consumers about the pricing definition, which leads them to have doubts when buying their tickets. Starting from this premise, this research focuses on understanding the practice of domestic flight ticket purchasing through the lenses of the theory of practice (competencies, materials, and meanings) and coming up with a concise and clear consumer journey as an output. To collect data, the research method was overt observation, in which the participant knows they are being observed, and the researcher takes notes during all the processes and behaviors. The researcher asked the participants to simulate a purchase as if they were buying a ticket they needed or had just bought (not more extended than three months ago). In addition, participants were interviewed to gather some extra information from their point of view. The results suggest that the airline sector could better communicate with their customers to avoid rumors and educate them to get a better deal. |
publishDate |
2023 |
dc.date.issued.fl_str_mv |
2023-11-06 |
dc.date.accessioned.fl_str_mv |
2024-01-19T17:35:34Z |
dc.date.available.fl_str_mv |
2024-01-19T17:35:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10438/34754 |
url |
https://hdl.handle.net/10438/34754 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/7eda1aae-ee16-4a63-a467-7cd3e9271158/download https://repositorio.fgv.br/bitstreams/2f344faa-e1c7-43ec-a8e8-7708ecc3f919/download https://repositorio.fgv.br/bitstreams/8eeb82dc-a7aa-4b55-94a1-aee6c7e9b172/download https://repositorio.fgv.br/bitstreams/61cb824e-1c7f-4388-bd17-c2cd85f00f86/download |
bitstream.checksum.fl_str_mv |
2a4b67231f701c416a809246e7a10077 4c79ef0d82a56b84c73981b22e405d62 a15093aaece6f5af0fe139832f68455c 4004a730e083c1230676947f04fb15aa |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
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1810024722036948992 |