Marketing de bancos comerciais
| Ano de defesa: | 1982 |
|---|---|
| Autor(a) principal: | |
| Orientador(a): | |
| Banca de defesa: | |
| Tipo de documento: | Dissertação |
| Tipo de acesso: | Acesso aberto |
| Idioma: | por |
| Instituição de defesa: |
Não Informado pela instituição
|
| Programa de Pós-Graduação: |
Não Informado pela instituição
|
| Departamento: |
Não Informado pela instituição
|
| País: |
Não Informado pela instituição
|
| Link de acesso: | http://hdl.handle.net/10438/10641 |
Resumo: | Trata-se de um estudo procurando verificar a aplicação do conceito e funções de Marketing dentro dos Bancos Comerciais. Fundamenta-se em pesquisa objetivando medir a aplicabilidade das técnicas de marketing e verificar a adoção do marketing como uma filosofia de ação empresarial. Para atingir o objetivo proposto devem ser analisados os serviços atualmente oferecidos pelos bancos a seus clientes, e a viabilidade da aplicação das técnicas de marketing a estes serviços. |
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Di Fraia, Maria Cecilia LaudisioEscolas::EAESPHamburger, Polia Lerner2013-03-22T19:25:08Z2013-03-22T19:25:08Z1982-08-27DI FRAIA, Maria Cecilia Laudisio. Marketing de bancos comerciais. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1982.http://hdl.handle.net/10438/10641Trata-se de um estudo procurando verificar a aplicação do conceito e funções de Marketing dentro dos Bancos Comerciais. Fundamenta-se em pesquisa objetivando medir a aplicabilidade das técnicas de marketing e verificar a adoção do marketing como uma filosofia de ação empresarial. 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| dc.title.por.fl_str_mv |
Marketing de bancos comerciais |
| title |
Marketing de bancos comerciais |
| spellingShingle |
Marketing de bancos comerciais Di Fraia, Maria Cecilia Laudisio Administração de empresas Marketing bancário |
| title_short |
Marketing de bancos comerciais |
| title_full |
Marketing de bancos comerciais |
| title_fullStr |
Marketing de bancos comerciais |
| title_full_unstemmed |
Marketing de bancos comerciais |
| title_sort |
Marketing de bancos comerciais |
| author |
Di Fraia, Maria Cecilia Laudisio |
| author_facet |
Di Fraia, Maria Cecilia Laudisio |
| author_role |
author |
| dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
| dc.contributor.author.fl_str_mv |
Di Fraia, Maria Cecilia Laudisio |
| dc.contributor.advisor1.fl_str_mv |
Hamburger, Polia Lerner |
| contributor_str_mv |
Hamburger, Polia Lerner |
| dc.subject.area.por.fl_str_mv |
Administração de empresas |
| topic |
Administração de empresas Marketing bancário |
| dc.subject.bibliodata.por.fl_str_mv |
Marketing bancário |
| description |
Trata-se de um estudo procurando verificar a aplicação do conceito e funções de Marketing dentro dos Bancos Comerciais. Fundamenta-se em pesquisa objetivando medir a aplicabilidade das técnicas de marketing e verificar a adoção do marketing como uma filosofia de ação empresarial. Para atingir o objetivo proposto devem ser analisados os serviços atualmente oferecidos pelos bancos a seus clientes, e a viabilidade da aplicação das técnicas de marketing a estes serviços. |
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1982 |
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1982-08-27 |
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2013-03-22T19:25:08Z |
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2013-03-22T19:25:08Z |
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info:eu-repo/semantics/masterThesis |
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DI FRAIA, Maria Cecilia Laudisio. Marketing de bancos comerciais. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1982. |
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http://hdl.handle.net/10438/10641 |
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DI FRAIA, Maria Cecilia Laudisio. Marketing de bancos comerciais. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1982. |
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por |
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