PARCERIA ENTRE UNIVERSIDADE E ENTIDADES EMPRESARIAIS NO GRANDE ABC PAULISTA: A INTEGRAÇÃO ENSINO-PESQUISA E A PRÁTICA EMPRESARIAL

• Ano de defesa: 2012
• Autor(a) principal: Massaroppe, José Antônio
• Orientador(a): Claro, Jose Alberto Carvalho dos Santos
• Banca de defesa: Costa, Luciano Venelli, Dordi, José Osvaldo de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
• Departamento: Gestão de organizações
• País: BR
• Palavras-chave em Português: Ensino-pesquisa; Relações interorganizacionais; Cultura acadêmica; Cultura empresarial; Conhecimento.
• Palavras-chave em Inglês: education and research; inter-organizational relationships; academic culture; business culture; knowledge.
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/34

Brazil, lies at the start of decade 2010, within an worldwide economic environment that shows characteristics of broad market globalization and high competitiveness of the organizations comprising this system and indicating the need for professionals acting like transformation agents, in these dynamic contexts load of challenges. In most countries the maturity of the innovation system is linked to investment in Research and Development (R & D) and the volume of generating Intellectual Property (IP). Brazil, despite having a Gross Domestic Product (GDP) concentrated in the sectors of agriculture and services, reveals a very low level of innovation, generated by the productive sector and its consequent investment in R & D, when compared to the evolution of that same GDP, denoting, thereby, that companies tend to look in their home countries, for solutions already developed and patented for its development work, or seek to shift the burden of producing records of innovations and patents to the Academy. The interaction between academic and business cultures is able to generate mutual benefits, improving the country s competitiveness; in other words, is the way to transform knowledge into social wealth. This paper relating the education-research and business practices concepts, intends to study, from the standpoint of the reality presented by the Greater ABC Region s Strategic Regional Plan and the guidelines of the National Postgraduate Program 2011-2020 (PNPG 2011-2020), the integration of the scientific knowledge processes, between the Business Entities (BE) and Universities in this specific region. Through the research methodology of case study, will be analyzed the strategies proposed by universities and the industry business practices, in order to understand the possible barriers identified as restrictions, on interactions between them. Our study focused on the analysis of the relationship between these two actors, pointed out the main barriers to the optimization of the partnership, such as access to resources, increase competitiveness via increased credibility in University Business relationship, the recognition of the realities regional and the latent gap between academic thinking and business realities. Moreover, our study showed the need for a wider dissemination, discussion and implementation of the sectorial, regional and national government documents, which clarify and provide strategic foundations for the development of health relations, between universities and businesses, as a way to optimize the process of transforming knowledge into social wealth.