Urbanização corporativa em Goiânia: empreendimentos Louza

• Ano de defesa: 2008
• Autor(a) principal: Achcar, Edy Lamar Waldemar da Silva
• Orientador(a): Barbosa, Ycarim Melgaço
• Banca de defesa: Pasqualetto, Antonio , Rodrigues, Arlete Moyses
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de Goiás
• Programa de Pós-Graduação: Programa de Pós-Graduação STRICTO SENSU em Desenvolvimento e Planejamento Territorial
• Departamento: Ciências Exatas e da Terra
• País: BR
• Palavras-chave em Português: Goiânia; Planejamento Urbano; Corporativismo urbano; especulação imobiliária; empreendedorismo urbano
• Palavras-chave em Inglês: Goiania; Urban Plan; Urban Corporatism; Real State Speculation; Urban Entrepreneurship
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: https://tede2.pucgoias.edu.br/handle/tede/2862

With the accelerated process of globalization, the last decades have been watched with intense urbanization, where the cities reaffirm its job as spaces that came gradually adapting to the changes. At this last advanced phase of capitalism, we have seen that beyond the race of production and consumption is declared the dispute between cities to become attracting spaces of this transnational and volatile capital. Thus, the necessity to think and strategically intervene at cities to create competitive environments starting from great entrepreneurship susceptive to great businesses and great economic transactions, with this generating corporative processes at spatial city organization. The strategic plan, tool, utilized in the business management, began to be an element that heads the actions of management of urban space guided by the principles of marketing. As a result, the city of Goiania begins to express the Social- Spatial transformations, present at conformation of a new territorial, ordainment, cited at urban corporatism, in the real state speculation and in the intense private investment, taking the city to equip the so called city marketing. Before this, the analysis of the evolution of Social Well-Being government and even the neoliberal government and the new forms to conceive the urban, incorporating the principles of strategic management, it became possible to elaborate the theoretically base and empiric of our job.