Mudança estratégica organizacional: o caso do sistema FIEC

• Ano de defesa: 2015
• Autor(a) principal: Cavaleiro, Karina Costa lima Mendes
• Orientador(a): Barros Neto, José de Paula
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Desenvolvimento organizacional; Administração estratégica; Estratégia
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/27151

In context of organizational management, the term strategy, combined with change organizational, has been manifest in several studies about the subject. Such approaches placed strategic change not only like a natural dimension and already incorporated into the life of organizations, but also as a key factor for organizational sustainability. Aligned with understanding, this dissertation aims at analyze the strategic change in FIEC’s system in the period from 2009 to 2014, in terms of context, content and process. The bibliographic review researched the concepts about organizational change, highlighting the change models, the strategic in the change context and strategic change. The Pettigrew model for analysis of strategic change was presented and taken as methodological basis for this study. This research has a descriptive character and adopted the case study approach as strategy looking to address the qualitative issue. To collect the case study evidences were used documents, public files and interviews. The interview script consisted of open questions applied to the organization’s managers with the aim to raise the awareness of this manager’s perception on the changing process. It was possible to identify an external context marked by low in the economic growth rate, low investments levels in innovation and productivity. In industrial sector, it was added the loss of participation in the economy. The internal context was marked by the development of the integrated strategic planning and by a CEO’s two terms that led the redesign of the company code and the electoral regulations in order to start a reunification process. In the changing content, we can highlight as main actions: in 2009, implementation of the corporate marketing function; in 2011, mapping and redesign of processes and structure; in 2011, deployment of the model of cost and result calculation; and in 2012, implementation of integrated business management solution. Finally, as to the process, it was observed that the strategic change has occurred from the environmental valuation and had the strategic leaders’ engagement for the beginning of the change that sought to respond to the dynamic environment that demanded new ways of acting. Despite starting in different periods, the actions were part of a strategy aimed at breaking a culture of passivity, seeking the allocation of organizational intelligence through the integration of SESI, SENAI, IEL and FIEC as system. So, as a strategy, the FIEC System, by changing it’s business vision, changed it’s own essence, seeking to be an organization in permanent effervescence, perceived as essential for the industries development.