Do ópio do povo ao estopim de insatisfações: Copa do mundo e opinião pública no Brasil

• Ano de defesa: 2017
• Autor(a) principal: Silva, Gleice Meire Almeida da
• Orientador(a): Mundim, Pedro Santos
• Banca de defesa: Gramacho, Wladimir Ganzelevitch, Silva, Robert Bonifácio da, Mundim, Pedro Santos, Tavares, Francisco da Mata Machado
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Goiás
• Programa de Pós-Graduação: Programa de Pós-graduação em Ciência Politica (FCS)
• Departamento: Faculdade de Ciências Sociais - FCS (RG)
• País: Brasil
• Palavras-chave em Português: Megaeventos esportivos; Copa do mundo; Popularidade governamental; Brasil
• Palavras-chave em Inglês: Sports mega-events; World cup; Government popularity; Brazil
• Área do conhecimento CNPq: CIENCIAS HUMANAS::CIENCIA POLITICA
• Link de acesso: http://repositorio.bc.ufg.br/tede/handle/tede/8072

From the political point of view, big sports events are historically seen as a way to strengthen a country’s institutional image and, consequently, its leaders’ popularity. However, different conclusions were drawn based on what happened in Brazil during the 2013 Confederation Coup and the 2014 World Coup. The objective of this study is to analyze the influence of the public support to the World Cup in Brazil on the Federal Government evaluation and its popularity. The analysis conducted suggests that citizens’ criticism growth and their frustration regarding future expectations about basic public services, such as health and education directly affected how Brazilian people saw those events as well as how they approve the Federal Government. With voices amplified by world-wide visibility, among many popular manifestations that spread throughout the country, the FIFA championship was seen as the “people’s opium” once it became a symbol of popular dissatisfaction. Instead of increasing popularity and facilitating electoral gains in 2014, the World Cup put the popularity of Brazilian political leaders at risk, more specifically the Federal Government that led the project. The watchful eye on the support to the World Cup in Brazil and its correlation with the approval of the governments constitutes in a case to be considered in the research on the relation between public opinion, sport mega-events and governmental popularity.