Potencial e estrutura de mercado no município de Cruzília, MG: implantação de uma feira livre

• Ano de defesa: 2010
• Autor(a) principal: Martinhago, Dariana Zanella
• Orientador(a): Reis, Ricardo Pereira
• Banca de defesa: Fontes, Renato Elias
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Lavras
• Programa de Pós-Graduação: DAE - Programa de Pós-graduação; Pós-graduação stricto-sensu em Administração
• Departamento: Departamento de Administração e Economia
• País: BRASIL
• Palavras-chave em Português: Comercialização; Hortifrutigranjeiros; Feira livre; Agricultor familiar; Marketing; Horticultural; Street fair; Family farmer
• Área do conhecimento CNPq: CNPQ_NÃO_INFORMADO
• Link de acesso: https://repositorio.ufla.br/handle/1/2310

This study was conducted with the aim of evaluating the market potential, its structure and economic viability in the marketing of horticultural, by farmers in the municipality if Cruzília, MG, aimed at deploying a street fair. For this, identified the channels and flows of marketing, in witch the variables used sales volume, marketing prices and losses; marketing margins, witch were used variables purchase price and sale price, e habits consumer behavior, in witch the variables used age, education, profession, gender and per capita income, among other indicators. As main results, concluded that most horticultural marketed in the municipality under study comes from farmers in the region, with the exception of vegetables (leaves), that are demanded of producers in their own city. Another important point was verified in relation to the marketing margin. It was found that, for all products, the relative share of the producer was high. Were conclude that there is market potential for the deployment of a street fair in the city of Cruzília, MG. Thus, it needs to be done about all the planning steps to be taken and all partnerships to be made.