O Youtube como aparelho privado de hegemonia: a experiência da onda conservadora no Brasil contemporâneo

• Ano de defesa: 2021
• Autor(a) principal: Andrade, Felipe Bezerra de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Rio Grande do Norte; Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM PSICOLOGIA
• Palavras-chave em Português: Neoconservadorismo; Youtube; Crise de hegemonia; Bolsonaro
• Link de acesso: https://repositorio.ufrn.br/handle/123456789/32350

The dynamics of the Extended State operates institutions that continuously manage the class struggle through a consensus established by a Hegemony. Such dynamics can also be changed based on the disputes that occur within the scope of Civil Society and the demands for the reproduction of capital. When reproduction is hindered, starting an economic crisis, or the condition of the class struggle changes, it is possible that the consensus wears out, leading to a Hegemony Crisis, at which time a new consensus is established, but not without the resolution of disputes operated by the Private Devices of Hegemony. Brazil is going through a crisis of this kind that broke out in June 2013, overturning a consensus established since the end of the dictatorship that was based on democracy and human rights. At this time, virtual tools also became popular, which were quickly politicized and transformed into forms of organization and dissemination by various sectors of the right, which occupied them successfully, with special attention to Youtube. Based on this, we seek to discuss the social role of Youtube in the crisis of hegemony that was established in Brazil in the collapse of the PT socialist democratic project. For this, we analyzed 55 videos from 11 channels, separated into four groups: “Men of Faith”, “Liberals”, “Journalists” and “Patriarchs”, seeking to analyze how these channels represent projects of society and how the amalgamation of such projects in the conservative wave as in Brazil. We saw that such a union lost strength after Bolsonaro's victory, but that the different sectors are still strong separately, operating their private devices of hegemony and reorganizing themselves according to the demands of capital, which dictate all state policies and, in the face of their structural crisis, demands more and more.