Uso de aplicativos de transporte na mobilidade intradestino: percepções com base em reviews de turistas (Natal-RN)

• Ano de defesa: 2021
• Autor(a) principal: Rodrigues, Fernanda Imaculada Barroso Veríssimo e
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Rio Grande do Norte; Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO
• Palavras-chave em Português: Aplicativos de transporte; Mobilidade intradestino; Reviews; Percepções; Uber
• Link de acesso: https://repositorio.ufrn.br/handle/123456789/45628

OBJECTIVE: To analyze the perception of the use of the Uber application as an intradestination mobility option in Natal-RN, based on reviews tourist. METHODOLOGY: This is an exploratory-descriptive research, with a functional approach, predominantly qualitative. It uses the mechanism of digital content in a travel platform, collecting reviews shared by tourists who visited Natal-RN and used the Uber application as a connection tool to hire a vehicle to travel within the urban space. The evaluations on the use of the Uber app were selected for further analysis that investigated the perception of this public about the dynamics of displacement in tourist destinations, in view of the influence of technological advances in the means of communication in the means of transport. It applies the qualitative technique of content analysis, using software NVIVO 13 and Excel auxiliary tools for this analytical-interpretive process. The User Generated Content (CGU) constituted the primary data of this research because they are produced by the users (tourists) of the app. The research corpus consisted of 93 comments that specifically addressed the Uber app. RESULTS: It is verified that the use of a transport application is an effective reality in the experience of tourists from Natal-RN on several occasions related to travel. The study highlights the diversity of opinions shared by users on theplatform TripAdvisor about the application and the implications of such reviews for the decision-making process of other tourists regarding travel, revealing the value of this type of platform in travel planning. It also shows that Uber is configured as a tool to facilitate the dynamics of intra-destination movement, bringing comfort and well-being to the tourist during the trip. It also exposes that the choice of one form of commuting over another is related to different aspects, such as price, commuting time and comfort. And even though there are several options to move around Natal-RN, the Uber app is relevant and pointed out as useful by tourists in their evaluations. It reveals that technological advances offer improvements for in-destination experiences due to the fact that applications in this category allow the personalization of services, giving tourists predictability of values, time spent and travel path. CONCLUSION: It concludes that the use of the application (Uber) is perceived by tourists as a tool that helps to move around the destination, being a relevant alternative in this process because it provides greater accessibility and mobility within the urban space of Natal-RN. It certifies the role of apps and their effective participation in the transformation of intra-destination mobility necessary for the tourist's life and for the improvement of local conditions.