Memetizando e midiatizando: memes como estratégia discursiva evangélica
Ano de defesa: | 2017 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Federal de Santa Maria
Centro de Ciências Sociais e Humanas |
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação
|
Departamento: |
Comunicação
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://repositorio.ufsm.br/handle/1/12522 |
Resumo: | The work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks. |
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Biblioteca Digital de Teses e Dissertações do UFSM |
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|
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2018-02-23T13:46:08Z2018-02-23T13:46:08Z2017-02-02http://repositorio.ufsm.br/handle/1/12522The work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks.O trabalho faz uma abordagem comunicacional dos memes de internet, compreendendo-os como dispositivos que têm lugar no processo de midiatização da sociedade (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). Dá atenção especial aos aspectos discursivos envolvidos na produção e apropriação dos memes, que são ressignificados através de operações que envolvem desenquadramentos e reenquadramentos (AUMONT, 1993) e que também acionam interdiscursividades (VERÓN, 2004; MAINGUENEAU, 1998). A pesquisa analisa a apropriação de memes de internet no campo religioso protestante, em páginas que se autodescrevem como de humor evangélico. Investiga como a apropriação deste mecanismo discursivo da comunicação contemporânea se articula no processo de midiatização da religião. O objetivo principal é identificar as estratégias discursivas construídas através desses memes, de modo a contribuir na compreensão das mudanças e tendências no campo religioso em sua relação com o mundo secular a partir de seus entrecruzamentos com o campo midiático. Empreende-se, para isso, um estudo de caso múltiplo (YIN, 2005), analisando memes em três páginas escolhidas a partir da identificação de contratos de leitura (VERÓN, 2004; FAUSTO NETO, 2007) que guardam similaridades e também singularidades. Em uma análise dos discursos a partir da perspectiva de Verón (2004), elucida-se também os efeitos de sentido que são produzidos através dos memes como dispositivos de enunciação em ambientes virtuais religiosos e as interações dos campos religioso e midiático no ambiente das redes sociais.porUniversidade Federal de Santa MariaCentro de Ciências Sociais e HumanasPrograma de Pós-Graduação em ComunicaçãoUFSMBrasilComunicaçãoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessMidiatização da religiãoMemesEstratégia discursivaMediatization of religionMemesDiscursive strategyCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOMemetizando e midiatizando: memes como estratégia discursiva evangélicaMemetizando and midiatizando: memes as an evangelical discursive strategyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisBorelli, Vivianehttp://lattes.cnpq.br/0710124685911526Dalmolin, Aline Roeshttp://lattes.cnpq.br/7869463407801702Fiegenbaum, Ricardo Zimmermannhttp://lattes.cnpq.br/0796110821809086http://lattes.cnpq.br/6156504904316361Regiani, Herivelton600900000008600e3f2d241-1062-43af-a7ad-fbbe812903e1a74b89bc-e9c0-4d01-8ec8-7439b76f5418f7675362-c60e-479f-a0e8-604a0a08d4c2eb560995-f5eb-4ae9-b6a8-33e2343f2e27reponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMLICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
dc.title.alternative.eng.fl_str_mv |
Memetizando and midiatizando: memes as an evangelical discursive strategy |
title |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
spellingShingle |
Memetizando e midiatizando: memes como estratégia discursiva evangélica Regiani, Herivelton Midiatização da religião Memes Estratégia discursiva Mediatization of religion Memes Discursive strategy CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
title_full |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
title_fullStr |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
title_full_unstemmed |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
title_sort |
Memetizando e midiatizando: memes como estratégia discursiva evangélica |
author |
Regiani, Herivelton |
author_facet |
Regiani, Herivelton |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Borelli, Viviane |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0710124685911526 |
dc.contributor.referee1.fl_str_mv |
Dalmolin, Aline Roes |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/7869463407801702 |
dc.contributor.referee2.fl_str_mv |
Fiegenbaum, Ricardo Zimmermann |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/0796110821809086 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/6156504904316361 |
dc.contributor.author.fl_str_mv |
Regiani, Herivelton |
contributor_str_mv |
Borelli, Viviane Dalmolin, Aline Roes Fiegenbaum, Ricardo Zimmermann |
dc.subject.por.fl_str_mv |
Midiatização da religião Memes Estratégia discursiva |
topic |
Midiatização da religião Memes Estratégia discursiva Mediatization of religion Memes Discursive strategy CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Mediatization of religion Memes Discursive strategy |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The work takes a communicational approach to internet memes, understanding them as devices that take place in the process of mediatization of society (BRAGA, 2006; FAUSTO NETO, 2008; VERÓN, 2014). It discusses the concept of meme (DAWKINS, 2001) and its theoretical developments, situating it in the context of media ecology (SCOLARI, 2010). It gives special attention to the discursive aspects involved in the production and appropriation of the imagery memes, which are re-signified through operations that involve frames, dislocations and re-frames (AUMONT, 1993) and that make interdiscursivities (VERÓN, 2004; MAINGUENEAU, 1998). The research examines the appropriation of internet memes in the Protestant religious field, in pages that call themselves evangelical humor. It investigates how the appropriation of this discursive mechanism of contemporary communication is articulated in the process of mediatization of religion. The main objective is to identify the discursive strategies constructed through these memes, in order to contribute to the understanding of the changes and tendencies in the religious field in its relation with the secular world from its interfaces with the media field. For this purpose, a multiple case study (YIN, 2005) is done, analyzing memes in three pages chosen from the identification of reading contracts (VERÓN, 2004; FAUSTO NETO, 2007) that hold similarities and also singularities. In an analysis of the discourses from the perspective of Verón (2004), the work also elucidates the effects of sense that are produced through memes as devices of enunciation in virtual religious environments and the interactions of the religious and mediatic fields in the environment of social networks. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-02-02 |
dc.date.accessioned.fl_str_mv |
2018-02-23T13:46:08Z |
dc.date.available.fl_str_mv |
2018-02-23T13:46:08Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://repositorio.ufsm.br/handle/1/12522 |
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http://repositorio.ufsm.br/handle/1/12522 |
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por |
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por |
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600900000008 |
dc.relation.confidence.fl_str_mv |
600 |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Comunicação |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Comunicação |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
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