Capacidade dinâmicas das corretoras de valores mobiliários no Brasil: uma análise sob a perspectiva de processos e rotinas de busca e inovação

• Ano de defesa: 2013
• Autor(a) principal: Costa, Fabiana Vieira da
• Orientador(a): Meirelles, Dimária Silva e
• Banca de defesa: Popadiuk, Silvio , Takahashi, Adriana Roseli Wunsch
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Programa de Pós-Graduação: Administração de Empresas
• Departamento: Administração
• País: BR
• Palavras-chave em Português: capacidade dinâmica; rotinas de busca; processos de inovação; corretoras de valores mobiliários
• Palavras-chave em Inglês: dynamic capabilities; routines search; process innovation; securities brokerage
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23445

Through the analysis of securities brokers in the highly turbulent Brazilian Market, the dissertation aimed to identify and analyze dynamic capability elements and evidences in processes and routines of innovation. The literature on dynamic capabilities is still inconclusive and controversial, especially with regard to the understanding of how companies develop this kind of capability. In this sense this work is a contribution to the discussion of the processes involved in the development of dynamic capability. The method used in the research has a qualitative, exploratory and descriptive approach, which involved the use of a semi-structured questionnaire. There were nine interviews with executives from firms with diversified ages: some founded in the 1930s, others in the 1960s, another group from 1990s, along with some that have less than 5 years in the market. On top of those interviews, additional documents have complemented the data set. The technique used for data analysis was content analysis, according to interpretative analysis of Gil Flores (1994). Three meta-categories were analyzed: environment dynamics, dynamic capability evidence, and processes and routines of innovation. The former category is related to research s first specific aim, which was the identification of the environment dynamics and the factors that explain this dynamism, such as technological and other relevant resources, threats and opportunities, adaptation to environmental changes. The meta-category that follows is related to research s second specific aim, which was the analysis of dynamic capability evidences in accordance with technological resources used, new business segments, innovation practice, and opportunities for innovation. The latter meta-category is related to research s third specific objective, which was to identify and analyze the elements of processes and routines that search for innovation. For this aim, six categories were identified: frequency of new processes, organization s memory, operating routine changes, implementation of innovation, organizational structure and innovation, and motivation for innovation. The research has found that the development of dynamic capabilities in securities brokerage depends on how they respond to environmental changes, how they make investments in technology, and also which routines are implemented for innovation and implementation of their products and services. Despite acting in the same market, differences in the business management were identified among them, so it was possible divide the brokers into three distinct groups: i) brokers who present the development of dynamic capability, have well-defined strategies, are pro-active, and continuously invest in technology and innovation of products and services, ii) firms in which managers are already reflecting on their actions and strategies in order to develop dynamic capability that can cope with changes in the environment; and iii) firms that are lagging behind, a bit far in dynamic capability development.